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What Your Online Content Is MissingRem Jackson explains a key factor in effective marketing copy that can mean the difference between read and ignored content.
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Why Lacking Clarity Means Missing PatientsTrying to sound more professional on your website? Rem Jackson explains why using big medical terms and technical language isn’t the answer.
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You Earned It – The System We Use to Build CamaraderieNot sure how to build up your staff’s camaraderie? Rem Jackson explains a system he uses for Top Practices’ staff that’s made a big difference.
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Overcoming EMR AnxietyHaving anxiety over EMR software? Dr. Peter Wishnie explains why this simply isn’t necessary and gives tips to help alleviate any concerns you might have.
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Don’t Skimp on Your Internet MarketingThink your internet marketing will happen on its own, or that it’s an area you can skimp on? Rem Jackson explains why you can’t cut corners here.
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Nothing to Write About? Think AgainWritten content is a crucial part of your marketing, but coming up with topics can be hard. Rem Jackson explains how you can find what to write about.
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Habits of Highly Productive PeopleWorking harder isn’t the same thing as working more effectively. Rem Jackson discusses habits that make you a more productive, effective person.
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Handling Difficult Co-workersKnowing how to handle difficult co-workers in a positive manner can actually improve how company leaders perceive you and create a better work environment.
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How Saying No Lets You Achieve MoreThink you need to say yes to everything to get ahead and succeed in your practice? Not quite! Rem Jackson explains why saying “no” helps you succeed.
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Keeping Staff ProductiveTina DelBuono discusses how to keep your staff productive, which is an essential step in helping you to achieve your defined objectives and goals.
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How to Educate Your PatientsAre you properly educating your patients? Dr. Peter Wishnie, Practice Management Institute coach, discusses why it's more important than ever to educate them.
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There’s No Need to Reinvent the WheelTrial and error isn’t the best way to market your podiatry practice. Rem Jackson explains how you can avoid “reinventing the wheel” in your marketing.
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Your Book is Just the Starting PlaceUsing a book for your marketing but not following up with a campaign cuts this tool short. Rem Jackson explains why the campaign matters.
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The Team PlaybookYour team is made up of a variety of types of team players, but do you know how to manage them? Tina Del Buono explains how to create your team playbook.
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Don’t Let Your Book Gather DustIf you have a book and a campaign attached to it, you need to use it. Letting it gather dust is a waste of money. Rem Jackson explains how.
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Why Going All-Digital is Actually a MistakeIn the internet age, you might think an all-electronic newsletter makes sense. Rem Jackson explains why this is actually a mistake for your practice.
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How to Make Sure Your Newsletter FailsA medical newsletter can be a great marketing tool if you use it right, but you can also set it up for failure. Rem Jackson explains how.
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How to Get Patients to Say Yes to Your RecommendationsBuilding a rapport with patients will also build trust and make it easier to get patients to say yes to recommendations says Dr. Peter Wishnie.
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5 Myths You Might Believe about NewslettersNewsletters are a great tool for your practice, but too many doctors believe common myths about them. Rem Jackson dispels those for you.
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I just had my “Tree Guy” tell me he wants a divorce. I’m not kidding.After a recent experience with his "tree guy", Rem Jackson writes about the critical importance of having a monthly newsletter to market to your customers.