Frequently Asked Questions

Below are some initial questions many clients have when they first contact Top Practices. The questions below may address many initial concerns you may have. If you don't find the answers here, you should contact us for answers to questions specific to your case. The consultation is free.

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  • What pieces are most important in an internal marketing plan?

    An effective internal marketing program should always start with two essential pieces: your List and your organized database. Your List is a list of current patients—whether they are active, inactive, or really inactive. If you have potential patients’ information collected through an online contact form or from community events you’ve participated in, those people are on your List as well. Your organized database is the program you use to keep track of your List and arrange the people on it into relevant groups.

    Once you have these two absolutely essential pieces established, you can begin an internal marketing plan that uses a variety of methods to connect with your list. You can send out e-mail blasts with information about your practice. You can add particular patients to relevant campaigns, so they receive automated letters, e-mails, postcards, etc. on a schedule. You can send out a monthly newsletter. Once you have your List and your database program in working order, your internal marketing plan take off and involve whatever factors you want.

    Our Mastermind groups discuss topics like this one and more to share incredible ideas about effective marketing. If you’re not sure how to organize your list or use a database program, the Top Practices Virtual Marketing Director Services program can help do it for you. Contact us for more information or to get started today. You can use our online forms or call (717) 725-2679 to reach us.

  • Where do I seek out external marketing opportunities?

    External marketing is a one of the Four Marketing Pillars, and it uses a variety of sources other than the internet, word-of-mouth, and your marketing database to get your name “out there” in the community. How you find those sources is up to you and what’s available to you. It could be as simple as using print ads or submitting special articles to niche magazines or your local newspaper. You could contact your local radio stations and potentially run an ad or a special guest segment or interview on a radio show—and the same goes for local TV.

    Another great way to build up your external marketing is to sponsor a local event or sports team. As an official sponsor, your name will be highlighted, possibly in official materials. For some events you might be able to set up a booth and meet with people in your community directly, allowing you to establish some relationships. Health fairs are another opportunity for you to meet with potential patients and highlight your services.

    Ultimately, where you look for external marketing opportunities is up to you. It really depends on what’s available to marketing your name to your unique community. If you’re looking for more ideas, and really want to double down on a well-rounded marketing plan as a whole, contact us! Our Mastermind groups discuss this and other topics on a regular basis. Simply e-mail [email protected] or call (717) 725-2679.

  • What is MIPS?

    MIPS, or the Merit-based Incentive Payment System, is a part of the big shift from the fee-for-service model to the Value Based Medicine model for medical reimbursements. It’s how MACRA will actually play out practically for your bottom line. In January of 2017, the government will begin measuring doctors’ effectiveness in giving patients quality care while lowering costs using four main criteria: quality (currently PQRS measurements), the advancing care initiative (currently Meaningful Use), clinical quality improvements, and cost relative to your peers. The composite score will then be used with MIPS to define your Medicare reimbursements.

    That means that, in 2019, your Medicare reimbursements could potentially receive a bonus, remain flat, or be penalized. This will be determined through your composite scores using data that begins in 2017. If you score well, getting above a set threshold and doing better than your peers, you could potentially have your reimbursements adjusted with a bonus of up to a 4% increase (this will go up to a potential 9% increase by 2022 and beyond). If you score around the threshold, your reimbursement pay will not be adjusted and will remain flat. If you score too far below the threshold, your reimbursements will be adjusted with penalties that could be as much as 4% (but will increase to up to 9% by 2022 and beyond).

    If this sounds overwhelming, don’t give into fear. While this definitely presents a challenge to doctors, the key is to think of it as a business decision for your practice. You have to determine how much it costs for you to comply versus how much it will affect your reimbursements. You don’t have to face this decision alone, though. Top Practices is partnering with Collaborative Practice Solutions to provide you with guidance and management coaching through our Virtual Practice Management Institute (VPMI). Don’t get caught by MIPS unprepared when you don’t have to. Contact us for more information about VPMI and getting started today by calling (717) 725-2679 or e-mailing [email protected]

  • What is MACRA?

    MACRA is an acronym that describes the shift from the traditional fee-for-service model of medical reimbursements to a “value-based medicine” model. MACRA stands for Medicare Access and CHIP Reauthorization Act. It will determine your unique reimbursement pay-scale for Medicare and Medicaid patients, starting in January of 2017. At that time, the government will begin using four components to measure a doctor’s compliance, then composite a “score” from each of these components to determine how much you will be reimbursed from the year 2019-on forward. These four components are:

    • What is MACRA?Quality – This replaces the current PQRS measures. Doctors will continue submitting these measures for this score.
    • Advancing Care Initiative – This replaces Meaningful Use. Again, doctors will continue reporting that same information to receive this score.
    • Clinical Quality Improvements – This is a data measurement that will be specific to individual specialties. (It hasn’t been well-defined for podiatry yet.)
    • Cost – This measures how much it costs the government for you to see a Medicare or Medicaid patient.

    These four numbers are composited together and compared to your peers’ numbers to formulate your score and determine your reimbursements. Compliance could potentially result in bonuses (if you do better than your peers), while noncompliance could decrease your final reimbursements.

    This can seem complicated and overwhelming, but with the right data and information, you can determine how you can—and to what extent you should—comply with MACRA. This is where programs like the Virtual Practice Management Institute (VPMI) can help you. With your unique Virtual Practice Optimization (VPO) analysis and coaching from experts who understand what you’re going through, you can make the best decisions for your practice and your needs. If you’d like to learn more about MACRA, or you’d like more information about the VPMI program, contact Top Practices! You can reach us by e-mailing [email protected] or calling (717) 725-2679.

  • Why should I Mastermind with other OB/GYNs?

    Joining a Mastermind group is a big choice and one that has incredible potential to help you meet your goals and succeed in the way you want. It’s a great idea for medical professionals, particularly those in a difficult field like OB/GYNs, because it helps you navigate the minefield of your practice with others who know what you’re going through. Masterminding was coined as a business concept by Napoleon Hill in the 1930s as a way to help people help each other. The idea is that a group of motivated professionals who want to push themselves and their businesses to the next level meet on a regular basis to discuss their challenges and brainstorm solutions. This meeting of the minds allows you to hear from different perspectives and create or be introduced to ideas you might never have thought of on your own. You and your peers can then implement the ideas into your respective practices, helping the whole group succeed.

    This is particularly helpful for OB/GYNs in today’s world of modern medicine, because things are changing rapidly and it can feel very isolating. This can contribute to burnout, stress, and general misery in your chosen field. It doesn’t have to be that way, though, because you are definitely not alone. Your practice problems are not unique—many other doctors have faced those same challenges. A Mastermind group allows you to learn from and work with peers who have life experiences and perspectives that could help you meet your own challenges and push you to make the changes you need to reach your goals.

    This whole concept is exactly why the Top Practices Mastermind program exists. We have a large group that meets regularly for calls, and smaller groups that help doctors get into the nitty-gritty of their own practices. If you’re a motivated OB/GYN looking to grow your practice and face the challenges of modern medicine, a Mastermind group might be what you need. Contact Top Practices today for more information or an application to join. You can e-mail us at [email protected] or call (717) 725-2679.

  • How can I get a campaign started?

    Starting a campaign for your marketing database isn’t as difficult as you might think it is, particularly if you are already using the Top Practices Virtual Marketing Director Services (VMD). If you want to order and start a book campaign, you first reach out to Dave Ryan. He provides you with the order form and walks you through the whole process of getting exactly what you need for a successful campaign. Your order form is then sent directly to the VMD team, who contact you to begin the database set-up process for your campaign. Again, they walk you through everything and only need a few things from you. The whole experience is designed to be as simple and painless for you as possible.

    If you would like to add a recall campaign of some kind to your database, you can also reach out to Dave Ryan, or contact the VMD department directly. Tyler Cady and the VMD team will be happy to help you with the set-up process for one of our many recall campaigns and make sure it is customized for your unique practice.

    The way to get started today is just to contact the right people! To reach Dave Ryan, call (717) 725-2679 or e-mail [email protected]; to reach the VMD team, call (616) 931-1040. If you’d simply like to learn more about campaigns and what is available to you, let us know! You can e-mail [email protected] today.

  • Which of the VPMI plans is right for me?

    Choosing a Virtual Practice Management Institute (VPMI) plan doesn’t have to be difficult—you simply have to decide what you really need.

    With the changes toward Value Based Medicine and all the challenges that this brings, Top Practices has teamed up with Collaborative Practice Solutions to bring you a new Virtual Practice Management Institute (VPMI) program. This program is designed to help you identify your management strengths and improve your weaknesses so you’re equipped and able to succeed through these changes. It’s also tailored with “plans” so you only pay for the services you need most.

    There are two plans for you to choose from:

    • VPMI SILVER ($299/month) – At this level,  you receive your monthly Virtual Practice Optimization (VPO) report -  an analysis of your entire electronic medical records, which compares your standing against nearly 2,000 of your peers. All the important numbers you need will be analyzed and laid out in a detailed and easy to read report that you can then use along with an interpretation of your data from Collaborative Practice Solution’s own Dr. John Guiliana and Dr. Alan Bass. You are also able to join their monthly coaching teleconference calls. This provides an opportunity for you to receive direction about how to use your data to make management changes in your practice.
    • VPMI GOLD ($499/month) – This plan level is actually based around the Top Practice’s own Practice Management Institute program. In addition to the monthly VPO analysis and coaching call with Dr. Guiliana and Dr. Bass, you work closely with practice management experts Tina Del Buono and Dr. Peter Wishnie. You have access to regular coaching, mentoring, and training with these experts and you collaborate in a special mastermind group where you can meet other medical professionals who are working on their management as well. Through this program, you and your staff all get access to Top Practices’ extensive practice management library and training courses to work through. You can find a lot more information about this program through its own dedicated area on our website.

    Which plan is best for you really depends on what you need. Most doctors and their staff find the access and support in the Gold Program is what they need to truly get their practices under control and profitable. You can talk to our experts to help you make the right choice.

    Changes are coming to medical reimbursements and all you can do is be ready. Now is the time to equip yourself to handle these changes. Don’t wait until you’re losing money. You can easily contact us for more information about the program and how to get started by e-mailing [email protected] or by calling (717) 725-2679.


  • What kinds of campaigns can I use?

    E-mail and snail-mail campaigns for your marketing database come in many forms! In the Top Practices e-mail marketing program, campaigns can include new patient messages, birthday e-mails, one-time e-mail blasts, and more. The most commonly used—and some of the most successful—are recall campaigns and book campaigns.

    Recall campaigns are used to help you stay connected to patients who have been seen in your office for specific conditions or services. They help keep people informed about ongoing care, as well as remind them to keep up with or schedule any follow-up appointments that are a bit further out in the future. Typically, these include things like custom orthotics, diabetic health, fungal treatments, and anything that needs care over an extended period of time. Our e-mail marketing program has a number of these recall campaigns ready to be customized for your unique practice and set up for your database.

    Book campaigns provide a long-term follow-up for people who have requested a free book offer from your practice. It uses multiple mediums (physical letters, e-mails, postcards, and CDs) to provide continuing health information and education related to the free book they received. It also encourages people to contact your office if they have any pain or issues like the ones in your book so they can get an appointment. This is a great tool for building a relationship with potential patients.

    There are plenty of options for campaigns for your marketing database. These are excellent tools that have already helped many doctors bring more patients back to their offices. If you’d like to learn more about how to make the most of your marketing database, or about the e-mail marketing program in general, contact us! You can e-mail [email protected] or call (717) 725-2679.

  • Is it easy to set up and work with Top Practices’ e-mail marketing program?

    The Top Practices e-mail marketing progrem is an easy way to put one of your most valuable marketing tools—your list of people who know you, like you, trust you, and would refer others to you—to good use. Our team of experts helps you set up your database, run your campaigns, and keep everything maintained for you, so you aren’t left trying to figure out how to make everything work on your own. The whole process is simple, and our team guides you every step of the way.

    Of course, you don’t just have to take our word for it. Members like Dr. Corey Fox of Massapequa Podiatry Associates, P.C. in Massapequa, New York, have said it very well:

    “They [the e-mail marketing team] do anything you ask, handle all your concerns, and turn what is probably really complicated into a process that’s seamless and easy. We never used a database before this. Salesmen would try to sell us demographic lists to market to and we stayed far away from those. We did occasionally send out postcards to local zip codes [on our own]. But really, what we offer and specialize in pulls from more than just a few towns, so it wasn’t super effective.

    “I’m not afraid to try something that fails, but so far we haven’t had any experience like that [with e-mail marketing]. Everything has been great. I don’t think any of it has been a waste of money. It has always paid off.”

    Dr. Fox is just one member who works with our VMD Services, and he’s not the only one to say things like this. We have a number of other testimonials from other doctors all over who have worked closely with our team.

    The whole process of setting up and managing a database for your List can be very complicated, and even more difficult (and expensive!) if you aren’t sure what you are doing. The database and e-mail marketing program makes everything easier for you and saves you money in the long run. If you’d like to learn more about the program and how it can fit your unique practice, contact us! You can e-mail us at [email protected], or call (717) 725-2679.

  • Isn’t a newsletter old-fashioned? How is it used effectively?

    When most people think of newsletters, they think of an outdated marketing technique that died decades ago. They can’t help but ask, very skeptically, “Do they even work?” The short answer is yes, they do work and no, they aren’t old-fashioned. They can be one of your most valuable marketing tools and help you connect more effectively with your current patients, reach out to your potential patients, and encourage personal referrals to patients’ family and friends.

    We’ve discussed this in-depth many times—you can read more about it on our blog—but here is the short version: your patients are too busy to remember you unless you stay in contact with them. They have too much else to worry about in their lives. A well-crafted marketing practice newsletter is interesting, engaging, and comes regularly enough that your patients won’t forget you. A print version also hangs around a house for a while and is easily passed around to friends and neighbors who have health issues you can handle. This encourages people to think of you first when they or someone they love have a problem you can solve.

    Using your newsletter effectively means both crafting it well and sending it out often enough that your patients remember you and look forward to receiving your newsletter. Both the electronic and print copies have to be visually appealing and branded for your practice. All the articles have to be interesting and should cover more topics than just your specialties. And your newsletter should go out about once a month to keep you and your practice fresh in patients’ minds.

    Newsletters are an excellent tool that many doctors are already using effectively. But you don’t have to take our word for it—you can take theirs! If you’re at all interested in using this incredible tool to grow your practice, contact us for more information about Top Practices Medical Newsletter Program and how you can get started. You can reach us by emailing [email protected] or by calling (717) 725-2679.

  • Do patients really read newsletters, or am I wasting time?

    Long Island Heel Pain Newsletter Sample

    Patient newsletters are a valuable tool for helping you stay connected to your patients even after they leave your office. If they are done well—interesting, beautiful to look at, sent out regularly—patients will not only read them, but look forward to them. More than that, they are more prepared to refer their friends and family to you when they have problems, as well as return to you in the future. You don’t just have to take our word for it, though. We’ve seen the evidence first-hand and hear it regularly from our members. Recently we heard about how helpful newsletters can be from Dr. Corey Fox of Massapequa Podiatry Associates, P.C. in Massapequa, New York:

    “I used to do my own newsletters back when I was a new practitioner. I had the time back then. People liked them and we always got good feedback, but as we got busier we had to stop. Using the Top Practices newsletter has been a way to revisit a system we always knew worked.

    “We still get comments from patients about them. I had a patient who got their electronic copy while on vacation and they e-mailed me from vacation about making an appointment when they got back.”

    Patients really do read the newsletters you send them, especially if they are done right. That’s why it’s important to make sure they are excellent. If you don’t have the time or resources to do your newsletters yourself, our Patient Newsletter Program might be just what you need. You can learn more about it here on our website, or you can contact us for more information. Simply call (717) 725-2679 or e-mail [email protected]

  • How can I communicate more effectively with my marketer?

    This is a big topic and a common question. There are many different strategies for communication, but a lot of it comes down to remembering the role of the doctor and the role of the marketer, and how they work together. You and your marketer should always have a plan in place for all four pillars of marketing so you both always know what is happening and when. These plans should be reviewed regularly as well. Three tools we highly recommend are a marketing organization board, an action plan, and a marketing calendar.

    The marketing organization board is a whiteboard where you list out everything that you and your marketer have said you will do for the day, the week, the month, the quarter, and the year. That way nothing falls through the cracks. The action plan is a detailed list of the projects your marketer is currently working on with assigned tasks and deadlines. This is something you and your marketer both review so you are both aware of what tasks are being done and when they will be completed. The marketing calendar allows your marketer to plan out and show what days and when they’ll be out visiting other offices for your shoe leather marketing. Reviewing these tools and checking in with your marketer regularly helps keep both of you on the same page and the lines of communication open.

    These tools and communication methods are slightly different when your marketer doesn’t work directly in your office, like those who work closely with the Top Practices Virtual Marketing Director Services team. In this case, regular communication about your action plan—whether that’s through e-mail or on the phone—is even more important.

    Don’t take your marketer—or communicating with him or her—for granted. This is a huge topic and one we cover regularly with our members here at Top Practices. If you’d like to know more about how we can help you achieve your goals through marketing your practice more effectively, contact us! You can call (717) 725-2679 or e-mail [email protected] for more information. 

  • How can I communicate more effectively with my patients?

    Patient communication both in your office and in every area of your marketing is absolutely essential for your practice to grow and serve people effectively. If your patients aren’t sure what you mean when you describe their condition or their treatment, they will get frustrated and find someone else that they can understand better. This is especially the case for content like webpages, blogs, e-mail blasts, letters, and anything else that your patients may read when they are looking for answers to their questions about their pain. Communicating effectively involves speaking to the concerns already on people’s minds, using language they understand, and keeping things interesting.

    At Top Practices, we say a lot: speak directly to the concerns already on people’s minds. The ideal patients you want to find you will be struggling with particular issues that you are able to fix. Your content should speak directly to those concerns and how you, doctor, can fix them. It’s very important that you speak to those concerns in a way that’s easy to understand, however. The vast majority of your patients are not medical experts. They don’t know the jargon, and they may need terms defined for them. Don’t treat them like they are stupid in your content, but always remember to use the simplest, most straight-forward way of explaining things that you can.

    Just as importantly, keep in mind that your patients are busy people who don’t have time to read something boring that doesn’t answer their questions. People have a limited attention span, particularly for anything on the internet. You need to capture their attention and avoid using dry, difficult “medical-ese.”

    Communicating effectively with your patients through your marketing isn’t as difficult as you might think, though it does take practice. Our team at Top Practices is more than happy to help you master this skill and other essentials for your marketing. We even have experts who can help create effective written content for you as part of our Virtual Marketing Director (VMD) Services. If you’d to know more, just contact us! Send us an e-mail at [email protected] or call us at (717) 725-2679.

  • Why does using a conversational tone on my website matter?

    So you’re creating webpages, blogs, and FAQs for your website and you want people to make sure they recognize you’re a professional who knows what he or she is talking about. This is important. You want patients and potential patients to know they can trust you to understand and fix their problems. However, contrary to what many medical professionals believe, having a detached, clinical tone and using technical terms for conditions and treatment modalities isn’t the right way to do this. Why? It’s quite simple—the average Jane and John Doe who come to your website looking for answers won’t understand it and will find it boring and unhelpful.

    Your patients are not impressed by the medical language on your website. They don’t care about technical terms, the scientific specifics of how a procedure works, or the exact specs of your newest technology. They want to have their questions answered and concerns addressed in a clear, concise manner that they can easily understand. That is why using a conversational tone and simple explanations on your website is so important.

    Now, this doesn’t mean talking down to your patients. But think of it this way: is it more interesting to listen to a dry presenter read off bullet points on a power point presentation, or to have a conversation with a passionate expert who clearly answers your questions? Your patients will choose the latter. People don’t have enough time or attention span to read something boring, detached, or dry. Our Virtual Marketing Director (VMD) services team are experts at tailoring engaging written content for you, and improving your web marketing overall.  We also provide a Copywriter’s Workshop to help medical professionals craft excellent copy that produces results. If you’d like to know more about these services, contact us for more information! E-mail [email protected] or call (717) 725-2679.

  • How do I continue to build a relationship with patients after they leave my office?

    Private practices can’t live on new patients alone. Continuing to build and invest in your relationship with patients after they leave your office is a crucial part of getting your patients to return to you in the future. It’s not just a good idea—it’s a vital step in growing your practice. The best way to do this is to stay in touch with them. Recall campaigns and regular marketing touches remind your patients that you care about their health and when they need to be thinking about returning for additional care, or just a regular check-up.

    Recall campaigns are tied directly to your marketing database and are tailored to a patient’s specific condition and needs. They allow you to send additional information about specific conditions along with reminders for future appointments, whether that’s a yearly check-up or an appointment in some other time frame. Regular marketing touches like monthly newsletters or periodic e-mail blasts allow you to provide valuable, interesting information to your patients to remind them you still care and can help with old or future problems.

    All of this keeps you in the forefront of your patients’ minds after they’ve left your office. That way, when the pain comes back, they remember not only your name, but that you cared enough to keep in touch. The Top Practices Virtual Marketing Director Services team is dedicated to helping doctors master this kind of relationship building with their marketing list outside of the office. If you’d like help getting started, or building on what you already have, let us know! You can send us your questions at [email protected], or call us directly at (717) 725-2679.

  • How can I get my charts done?

    Charting, especially in the age of electronic medical records, has gotten more comprehensive while growing more complicated, slow, and confusing. It can be hard to feel like you’re able to give your patients the attention they need in the exam room while still completing your charts. Many doctors end up taking fast notes and doing part of the chart while they’re with the patient, then finishing the charting and rounding out the encounter notes later in the day. This has given rise to the unfortunate reality that faces many doctors: cutting into their family time to stay and finish their charts. This is the single biggest frustration and challenge our doctors report to us when we first begin working together.

    There isn’t an easy answer to help doctors improve their charting experience. Of course, most electronic medical record programs allow templates that can help you fill in some fields more quickly. Often they have shortcuts to filling out certain parts of an exam as well.

    While there isn’t an easy answer, there are answers that do make it possible to leave your office on time with all your charts complete. These same answers do make it possible to take back your weekends and enjoy your life more fully.  To be truly successful in solving this problem you need to use your staff differently than you have in the past (and you will need more medical assistants to accomplish this). You also need to arrange your schedule and manage your treatment rooms differently as well.

    There ARE answers. Making these and  other management adjustments is  what you need to to do to complete your charts in a timely fashion and reclaim your day. The Top Practices Practice Management Institute is designed precisely to provide you with the resources and coaching you need to defeat this frustrating roadblock to success and fulfillment in private practice. Our practice management experts, led by  Tina Del Buono and Dr. Peter Wishnie, understand this specific challenge facing doctors, and can show you the way out of your frustration. You don’t have let charts control your day. Visit the Practice Management Institute to learn more about how effective management can improve your practice. Contact us with questions about the Institute through e-mailing [email protected] or by calling (717) 725-2679.

  • How can I tell if my social media is working?

    First and foremost, your social media is actually meant to be just a single component of a larger integrated internet marketing strategy. It’s meant to work together with and support your website, your blogs, and even (in some cases) your e-mail marketing and building your list. Measuring if it’s “working” apart from the rest of your online marketing isn’t the point; however, there are valuable ways to see how your online strategy is working as a whole, and to see how your social media is functioning inside that.

    The number one way to know if your digital marketing strategy is working is to track your new patients every single month and identify what brought them into your office. See if and how patients found you online. Compare those numbers to the new patient trends for the year. Are those numbers increasing? Compare those numbers to the new patients from the same month last year, too—in other words, compare the number of new patients from January of this year to January of last year. Have those numbers improved?

    You know your online marketing—and yes, your social media—is working if the number of patients who come to you from the internet is increasing over time.

    Your internet analytics can help you identify if your social media strategy in particular is helping your online marketing. Is the number of people seeing, “liking,” or otherwise interacting with your social media growing? Are people being directed back to your blogs or your website from your social media platforms? You should review these analytics on a monthly basis, which is one of the things our Virtual Marketing Director (VMD) Services does for members. If you’re interested in getting help with your analytics, or your internet marketing in general, let us know! You can contact the VMD team directly by calling (616) 931-1040.

  • How does a book campaign work with a marketing database?

    Your book campaign and fully-functional, automated marketing database are tied together. Your book campaign won’t run properly—or at least not efficiently or effectively—without an organized marketing database to help you. The campaign is meant to follow people as they move from looking for answers to their questions about their problems to the point where they make the decision to come into your office for help. It does this by regularly reaching out with informative materials. However, in order for this to work, you have to keep track of not only who has requested your book, but also when they did so and what additional materials you’ve already sent them.

    This is where the marketing database comes into play. When a person requests your book through your website, all of their contact information is automatically added to your database list. When they request it from outside sources, you simply add them to your list manually. From there the database takes over the work of tracking them. Your database should send any e-mails in your campaign automatically, and tell you when certain people need physical mail sent to them, as well as exactly what that mail should be. This automates the whole campaign, making it much easier to manage.

    If this sounds overwhelming, don’t worry. The e-mail marketing team can help any Mastermind member set up and manage a book campaign through a trustworthy and effective database program. If you’d like to learn more, just ask! You can connect with us by e-mailing [email protected], or by calling (717) 725-2679. 

  • How does a book campaign work to bring in more patients?

    A free book campaign can be an incredibly valuable marketing tool to increasingly bring in patients into your office over a period of many months. It’s a “slow drip” option that, unlike most forms of marketing, has a relatively high return on investment (ROI). It works by providing people with valuable information that answers their questions—in the form of the free book—in exchange for their contact information. After that, the campaign follows up with each person by continually providing them with additional useful information related to the book and the medical or cosmetic issues tied to it.

    This campaign spans several months, as a potential patient goes through the decision-making process from investigating their medical concerns to deciding to do something about it. Typically this does take quite some time. By providing regular information through multiple mediums, you’re “there” for them every step of the way. You end up being the doctor they think of when they finally decide to take action and deal with their problem. Since a book is easy to pass along to friends or family, or even to recommend to others, it can easily spread as it slowly brings in new patients.

    We’ve seen this working for doctors who really invest in promoting their book and make it a centerpiece in their marketing overall. This can definitely work for you, too. If you’d like to learn more about the Top Practices book campaigns, let us know. You can e-mail us at [email protected] or call us directly at (717) 725-2679.

  • What makes the Top Practices Summit any different from other podiatry conferences?

    Of all the meetings you can attend this year,  the Top Practices Summit is definitely different. It’s a positive approach to building a successful and profitable practice in a challenging time. At Top Practices we know the Summit is unique and special, but we don’t want you to have to take our word for it—we’d rather you heard it from doctors like you.

    Dr. Richard Schorr and his partner, Dr. David Feder, attended the 2014 Top Practices Summit in Arlington Virginia looking for motivation to make changes in their practice. The Summit is, in Dr. Schorr’s words, “One of  only meetings that aren’t depressing.” It’s a different take on the issues facing podiatry today. As he said:

    “At a lot of podiatry meetings…it’s the same old lectures that you’ve heard twenty times. The same people talking about how poorly insurances are reimbursing and how they don’t have any free time. And when you go to the Top Practices [Summit], everybody is happy, and everybody is friendly, and everybody is upbeat, trying to look at the positive sides of practicing medicine instead of the negatives. So that’s why we liked that meeting so much.”

    These partners immediately started implementing things they learned at the Summit and joined the Mastermind group. Since then, they have seen a 30% increase in their practice overall. They have gone from having no marketing plan to building a new website and engaging marketing online in ways that is already producing results.

    The Top Practices Summit is practical and full of marketing and practice management tips and tools that really can help your practice grow. We’re glad to see how much it helps members like Dr. Schorr, Dr. Feder, and the hundreds of others who attend. If you’d like to know more about the Summit, contact us. You can e-mail [email protected] or call (717) 725-2679.