Welcome to the Top Practices
Learning Center

 

Select a category below to browse resources on achieving your practice management and marketing goals.

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  • Podiatry Mastermind Group Application Information on membership in Top Practices Mastermind Group
  • Millennial Call with Rem Jackson and Dave Frees: Part II Rem and Dave complete Part II of successfully communicating with people who aren't in your age co-hort. There are great and many differences in how Boomers were raised, how Generation X’ers were raised, and how Millennial’s were raised and see the world. Our core values are exactly the same, but how we approach, in this case, our work, IS different.
  • Millennial Call with Rem Jackson and Dave Frees: Part I The trials and tribulations created by perceived generational differences are plaguing many of our members. So often I hear “Well, he or she is a Millennial...that explains it.” What!?! You can’t judge people by classifications, not even generational. You can only judge people one person at a time. Having said that, there are great and many differences in how Boomers were raised, how Generation X’ers were raised, and how Millennials were raised and see the world. Our core values are exactly the same, but how we approach, in this case, our work IS different. Rem and Dave Frees sort out the whole issue and give you specific strategies you can institute immediately to get your office on track and happily humming right along!
  • Your Marketing Pillars: Internal Marketing Marketing to your list of current and potential patients is an important strategy for growth. Rem Jackson explains internal marketing.
  • Your Marketing Pillars: External Marketing External marketing looks the most like traditional advertising, but done right it can work well. Rem Jackson explains this marketing pillar.
  • Your Marketing Pillars: Referral Marketing Word-of-mouth is one of your most powerful marketing tools. Rem Jackson explains how to use and build a referral marketing strategy.
  • Your Marketing Pillars: Internet Marketing Internet marketing is a necessary part of a well-rounded marketing strategy. Rem describes why you need it and what it actually means.
  • Next-Level Practice: Marketing for OB/GYNs As challenging as practicing medicine can be, Rem Jackson explains how OB/GYNs can grow their practices and succeed.
  • A Step Toward Growth: Marketing for Podiatrists If you’re a podiatrist wondering how you can survive today’s medical environment, Rem Jackson explains what effective marketing can do.
  • Becoming A Member Becoming a member of Top Practices and working with Rem Jackson helps our doctors see actual results in their practices.
  • The People Around You Shape You Who you spend time with can affect your attitude and how you reach your goals. Rem Jackson explains why you need to find the right people.
  • Finding Your Tree Guy: Tell a Story with Your Content People love stories, which is why they make great marketing tools. Rem Jackson explains how doctors can use stories in their own marketing.
  • How to Keep Your Patients from Going to Someone Else You don’t want your patients switching to your competitor across town. Rem Jackson discusses one crucial way to get patients to return to you.
  • The Golden Era of Podiatry So-called experts predict an inevitable end for small practices, but Rem Jackson emphatically disagrees. He explains why now is the Golden Era.
  • Not Just for Show: Why Goal Worksheets Work The Top Practices goal worksheets do actually work—we’ve seen it ourselves. Rem Jackson explains how and why they make a difference for practices.
  • Your Well-Rounded Internet Presence: Social Media Social media has shaped out society and become an integral part of life. Rem Jackson explains how and why it’s an important part of your online marketing.
  • How to Stop Losing Referrals and Reactivations Losing reactivations and referrals is the same as losing money. Rem Jackson discusses how you can stop the losses and keep patients coming back.
  • Top Practices' Partners Success is best achieved with the help of experienced professionals. Meet Top Practices' partners who help medical professionals achieve their goals.
  • What It Means to be Number One in Your Market Going in circles with your marketing? Do you feel like you're Number One in your market? Do you know what that means for you and your practice?
  • How to Succeed in a Challenging Environment Changes in medicine make it hard for podiatrists to have the practices they want. Rem Jackson explains how you can succeed in spite of this fact.