Modern medicine offers so many opportunities to help people, but the practicalities of actually practicing medicine in the modern world are complicated—and only growing more so. As an OB/GYN, you have to not only work on safely and effectively treating the women in your care, you also have to navigate insurance companies, hospitals, paperwork, and ever-growing regulation and interference by the government. Sustaining, much less growing, your practice is getting harder and harder. Fortunately, doctor, it’s not hopeless. You and your practice can thrive and grow in today’s medical environment. The key is your practice marketing.
How to Succeed in Practice Today
With all the challenges of practicing in today’s environment, many doctors find themselves burning out and feeling overworked and stressed. Keeping a practice afloat and worrying about your bottom line can make living the life you want to live and enjoying your family and hobbies very difficult. However, it doesn’t have to be that way. Effective practice marketing can help you grow your practice by bringing new and returning patients through your doors on a regular basis.
It doesn’t matter how incredible of a doctor you are if women do not know you can help them. You have to make yourself known and available to the people who need you. This is your practice marketing. However, simply throwing out ads in the yellow pages or having an old website is not going to work. You have to market your OB/GYN practice effectively and directly to the people who will actually care.
OB/GYN Practice Marketing Done Right
Here’s the problem that many doctors in all fields face: they do their marketing wrong. Ads in the newspaper and a website you haven’t touched in the last year are not going to cut it. That’s more like shouting into a crowd of busy people and hoping that an expectant mother or a woman needing feminine care will notice you. It simple doesn’t work. Worse, most of the time this marketing is entirely focused on you: your education, your experience, your cutting-edge office technology. The problem is that people don’t care about you.
That isn’t as harsh as it sounds at first. People are busy and have many things on their mind. They only have so much room in their minds, so they are going to forget you quickly. They are also bombarded with advertising constantly, so they stop paying attention. How do you get heard through all the noise? You speak to the concerns that are already on their minds.
See, your marketing is never about you. It’s about the woman you can help, and what she needs. She is already thinking about her feminine discomfort or her new pregnancy, or the needs of her nieces or daughters. This makes her more likely to notice information that meets those needs—and to go searching for that information in the first place. OB/GYN practice marketing meets her where she already is and helps answer her burning questions.
Don’t Practice in a Vacuum
Learning to market your practice this way can take a huge mindset shift. You don’t have to learn how to do this alone. In fact, it’s better if you don’t. Business genius Napoleon Hill wrote about the concept of the Mastermind group in the early 20th century, explaining how a “meeting of the minds” with other motivated business professionals can help you conceive better solutions to your problems and reach your goals.
Masterminding with other motivated doctors can help you meet and learn from professionals who have faced the same challenges as you. Not only does this help fight feelings of isolation, it allows you to learn from others’ practice marketing mistakes and successes. More than that, your group keeps you accountable to your unique goals, so you’re always pushed to grow. This is the basis for the Top Practices Mastermind group program, which already involves hundreds of doctors across multiple fields.
What Top Practices Can Do for You
Top Practices has been successfully helping doctors in multiple fields market their practices effectively for years. We understand how difficult it can be to practice medicine in today’s world—but we also know it doesn’t have to be that way. You can grow your practice, achieve your goals, and live the kind of life you want to live.
Our Four Pillars of Marketing strategies help you meet your patients and potential patients where they already are so you can speak to the concerns that are on their minds. Our Mastermind groups allow you to connect with others who understand what you’re going through, and can help you brainstorm creative solutions or share ideas that worked for them. Our Virtual Practice Management Institute can help you handle management challenges in your practice.
You shouldn’t have to worry about keeping your practice afloat. It is possible to grow and thrive in modern medicine, so you can go back to focusing on what matters: taking care of the women who come through your doors. If you’re even considering ways to improve and grow, contact Top Practices about OB/GYN practice marketing today. You can e-mail us at [email protected] or call us at (717) 725-2679.