The internet is a powerful tool. A world-wide library of information is at your fingertips. It can connect you to people across the globe. You can also use it to market your medical practice to your community. It allows you to engage with people: moving potential patients to take action and make an appointment, as well as building relationships with current patients so they will return to you in the future. However, many doctors and their teams feel overwhelmed by the internet, or use it poorly and aren’t convinced it can work for them.
The internet is a powerful tool and when you realize how valuable and useful it can be, you’ll learn to love it as much as we do.
What the Internet Can Do for You
The internet is a tool, nothing more. It’s not magic, it’s not impossible to understand, and it’s not the only thing your marketing needs, but used correctly, it can help you expand your reach and engage with your community and patients. Here are a few ways the internet can help you:
- It can help you educate your patients – You want to educate your patients so they make better health decisions, but also so you can speak directly to their needs and demonstrate how you can help them. By putting up educational information in articles, blogs, and FAQs on your website, then sharing them through social media, you can engage with people and encourage them to contact you for their problems.
- It can help you maintain contact with existing patients – E-mail is an amazing tool to help you build relationships with your current patients. Remember, it’s all too easy for patients to forget your name, even if they really liked you. Regular connection through e-mail can help you build that relationship and keep you at the front of patients’ minds.
- It can help you stay in touch with the younger generation – Younger people are already using the internet every day. Even if most of your patients are seniors, this matters. Not only will the younger generation eventually age and need your services, but many of them are currently taking care of your senior patients and looking for help on the internet.
- It can help you see your marketing ROI – ROI, or your return on investment, can sometimes be frustrating to measure. However, the internet is packed with tools that can allow you to easily measure how what you put in affects what you get back. This allows you to see what is working and invest more in the strategies that work and bring more patients to your office.
You Don’t Have to Be Tech Savvy to Love the Internet
You don’t have to be an internet pro to love how powerful this tool can be. It has long since replaced print media as a marketing staple, making ordinary newspaper and phonebook ads largely obsolete. Done correctly, this tool works hand in hand with all your other marketing efforts. You can use your social media to promote events and outreach in your community. You can direct people who visit back to your website and e-mail them updates. You don’t even have to do this yourself—someone else can take care of your internet marketing for you.
That’s why Top Practices has the Virtual Marketing Director (VMD) Services program. We understand how hard it can be to use the internet to its full potential, especially as things change rapidly, so we have a team of well-trained, talented professionals whose whole job is to help you excel in your internet marketing. Whether your website needs updating, your social media isn’t working for you, or you’re not sure how to use e-mail effectively, our team can help you meet your needs and track your successes, so you know exactly how the internet works for you.At Top Practices, we love the internet—and you really should, too. You don’t have to be tech-savvy to embrace a powerful tool that can help your practice succeed. Feel free to contact us for more information about internet marketing, or to see how our VMD Services team can help your practice. E-mail [email protected] or call (616) 931-1040 to reach us today.