Hi, it's Tina. And I'm here with your one-minute management tip. I often will get asked how do I get my staff to promote products and services that the practice provides? Well, one thing you're going to need to do is to make sure that everyone who answers that phone, who speaks to patients, knows all about the products and services. That they've been well-educated so that they can answer questions if patients have them.
But then when that phone rings and a patient calls, and maybe they say they'd like to come in and be evaluated, maybe they think they might have some sort of nail fungus, then your person who is answering the phone can immediately say, "You know what? We've got information about that on our website. Can I send you a link so that you can read up on that before you get into the office?"
Or, "Oh, we have brochures. Would you like me to drop one in the mail to you? So you have the information regarding the treatments that our physician provides in our office." Now, if you can't get the information to that patient, for some reason, prior to their appointment, in the schedule just put, "Please give patient information on nail fungus treatment." So, that the back office knows when they take that patient pack, that they are already prepared with the packet or brochure, regarding the treatments that your office, your physician provide for that diagnosis. This way the patient already knows they have some knowledge. And then when the doctor comes in, it just makes it so much easier for them to be able to talk to them about the different treatment protocols that your practice provides. If you have any questions, all you need to do is email me at [email protected] or Dr. Peter Wishnie at [email protected]. Please take care and stay safe out there. Bye now.