Top Practices has really made it easy to continue to move the needle because it's a moving target. Because the environment's changing, and we have to change with it. And the strategies are changing. It goes back to that point from before, where having patients coming into your practice in 2009 is different from having your patients come in in 2017. I mean, smartphones were just coming online back then. And now, gosh, everyone has a smartphone! So the evolution of Top Practices is—we're kind of walking at the same time.
Craig Thomajan, DPM - Austin, TX