"The main thing that we’ve used [the book campaign] for thus far is our running events. There’s a main running event here in southern Oregon called the ‘Pear Blossom Run’ and it’s every year in April. We organize what we called a ‘Pre-Pear’ event, which is a free foot-screening event about a month before the Pear Blossom Run. We had a book sign-up there. I was able to see about 50 people, and that, in combination with the night before the race packet pick-up, we had about 90 to 100 book requests. That was the first time that we had ever tried that or ever advertised our book. We were able to get quite a few just from that one event.
You have to think about it first and you realize that it’s not just giving a book out and that’s it. That’s how I thought of it at first. I didn’t realize the full 18-step campaign that was behind it, so when they asked me about that I said, ‘No, I just want to do the book and that’s it.’ Well, I got a call from Rem saying, ‘That’s just part of it, and we have this whole campaign that you can use and it really helps it function better than just giving a book out.’ So yes, I would recommend it, but you have to really realize everything that’s involved in doing that and how it all works.