The best thing about being a Top Practices member is networking with other successful podiatrists, gain new ideas, and also to be a mentor to the newer members. I find that very enlightening in getting new ideas and sharing ideas.
My focus has been on patient care and giving the best customer or patient service to my patients. The marketing has actually added to the value of the practice by letting patients know that they can come to my office and get the same care from either myself or my associate. So, the marketing has been the best decision I've ever made to expand the practice.
Without doubt, I'd recommend being a member of Top Practices because if you don't have that knowledge of marketing, there are things we know and things we don't know. And running a practice is a small business, and that's simply not taught in school. Why make the same mistakes over? They're very expensive. So the cost or investment in Top Practices will pay for itself over and over again.