Welcome to the Top Practices
Marketing Mastermind Group Library
This resource is provided to the members of the Top Practices Mastermind Group. As you scroll down the page you will see that the library is divided into sections (in Orange). In each section you will find documents and recordings that will help you get a Quick Start on achieving your marketing goals and objectives.
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January 2017 Newsletter Do you know what happened in January of 2007? We do! It was a momentous occasion for Top Practices, and its members! -
Millennial Call with Rem Jackson and Dave Frees: Part II Rem and Dave complete Part II of successfully communicating with people who aren't in your age co-hort. There are great and many differences in how Boomers were raised, how Generation X’ers were raised, and how Millennial’s were raised and see the world. Our core values are exactly the same, but how we approach, in this case, our work, IS different. -
Millennial Call with Rem Jackson and Dave Frees: Part I The trials and tribulations created by perceived generational differences are plaguing many of our members. So often I hear “Well, he or she is a Millennial...that explains it.” What!?! You can’t judge people by classifications, not even generational. You can only judge people one person at a time. Having said that, there are great and many differences in how Boomers were raised, how Generation X’ers were raised, and how Millennials were raised and see the world. Our core values are exactly the same, but how we approach, in this case, our work IS different. Rem and Dave Frees sort out the whole issue and give you specific strategies you can institute immediately to get your office on track and happily humming right along! -
November 2016 Newsletter None of us is as strong as we think we are. We need each other! Find out how to improve your outlook, as well as how a well-trained staff is key to increasing practice profits. -
October 2016 Newsletter Value-based medicine is right around the corner. You can't sit it out and hope it goes away. What you can do is make a choice about how you are going to deal with it. -
Goal Setting and Business Development Workshop: Session #9 In this session, Rem discusses the final preparations for the upcoming Summit. -
Internal Marketing Marketing to your list of current and potential patients is an important strategy for growth. Rem Jackson explains internal marketing. -
Session #8 Exercise: Knowing Your Numbers Resource from Dr. Peter Wishnie about the importance of knowing your numbers. -
Session #8 Exercise: Blueprint for Success | Your Key Metrics Use this document to fill out your key metrics for your practice. -
Goal Setting and Business Development Workshop: Session #8 In this session, Rem discusses how to use your practice metrics as radar and make the necessary adjustments to stay on track to hit your goals. -
September 2016 Newsletter What’s the difference between the successful practices and everyone else? Learn that, and more, within this month's Top Practices newsletter! -
Session #7 Exercise: How to Prepare for Summit An outline of how to prepare you and your staff for the Summit -
Goal Setting and Business Development Workshop: Session #7 In this session, Rem speaks about getting you and your staff ready for the Summit -
External Marketing External marketing looks the most like traditional advertising, but done right it can work well. Rem Jackson explains this marketing pillar. -
Referral Marketing Word-of-mouth is one of your most powerful marketing tools. Rem Jackson explains how to use and build a referral marketing strategy. -
Goal Setting and Business Development Workshop: Session #6 Goals are useless if you don’t achieve them. Based on Brian Moran’s “The 12 Week Year” this session shows you how to build your plans in 12 week periods so you can get your goals completed much faster and much more effectively. -
August 2016 Newsletter Do you know who owns your name and your company's domain name? Rem Jackson provides tips that will save you pain and frustration down the road. Read more! -
Successfully Marketing a Podiatry Practice Online Internet marketing is a necessary part of a well-rounded marketing strategy. Rem describes why you need it and what it actually means. -
Goal Setting and Business Development Workshop: Session #5 In this session, Rem discusses understanding and implementing the vital tools you can use to keep you and your team communicating and on track in pursuit of your goals. -
Goal Setting and Business Development Workshop: Session #4 This is the session in which we FOCUS on getting relevant and motivational goals in place that will drive your practice, your personal life, and truly every aspect of your life forward so that you can reach your closest held goals for you and your family.