I have said repeatedly that our goal at Top Practices is to enable you to be Number One in your market. This isn’t just rhetoric. We understand that you didn’t sign up for the changes and challenges you face in today’s medical world. We know just how many doctors are paralyzed by these challenges, unable to see the growth and success they want for their practices. We also know for a fact that you can succeed and you can grow, even in today’s environment. We see doctors do so every day, because they have figured out exactly what they need to be number one in their market.

You can figure out the exact same thing for your own practice. In order to even get started moving from just surviving today’s medical world to really thriving in it, you need to focus on two important areas: you have to be a great practice manager and an excellent marketer to succeed.

I’ve said this before. Doctors used to have a “free pass” in these areas. In the past, you could do well and make a good living even if your office wasn’t managed efficiently and you didn’t market yourself. This is not the case anymore.

The good news is that your practice management and your marketing can both be taken care of using three simple, keystone strategies: comprehensiveness of care, differentiation, and a “Slight Edge” approach. These three strategies show you exactly what needs work in your practice and where to focus your efforts. I’ll go into more detail for these strategies in a later blog.

The thing to keep in mind, though, is that you’re going to have to change your marketing and management habits and mindsets, and that is going to take effort. But you don’t have to make these changes alone. In fact, it’s better if you don’t, because learning from others’ mistakes and successes can save you time and money. That’s why our Mastermind group exists. If you’d like to learn more about how Top Practices helps doctors succeed, browse our website or contact us directly with your questions. You can reach us by e-mailing [email protected] or by calling (717) 725-2679.

Rem Jackson
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Founder and CEO of Top Practices, LLC
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