Every once in a while somebody has something of real value to say: Napoleon Hill in “Think and Grow Rich,” for example, or John Maxwell in “The 21 Irrefutable Laws of Leadership.” Jeff Olson has done just this in his book, “The Slight Edge.” I've said this before, but if you don’t own it, get it and read it as soon as possible…I mean it.

Olson makes the point that we all know what to do already in most cases. If you have paid attention at the AAPPM meetings, then you know what you need to do to manage your practice like a pro. You’ve heard me outline a highly effective marketing plan. But only 5 % of us actually do the things we need to do to accomplish anything.

Think about that. You ALREADY KNOW everything you need to know to accomplish everything you wish to accomplish in your life. So, what’s the problem? What’s the answer?

The answer is…wait for it…..you don’t do it.

What’s the Big Deal?

I have been noodling about this for the past few years. Why is it that when we lay everything out before our doctors, WE get different results? We know our principles of marketing and management work-we have proven that over and over and over, and yet, doctors quit and go try something else because they are convinced it won’t work FOR THEM. They can’t dispute that it works for others – just not for them, not in their market. Now, we KNOW it will work for them in their market – why didn’t it work?

Answer: they didn’t really do it. If they had they would have had to achieve transformative and ridiculously positive results!

What’s the difference? It is certainly The Slight Edge, in all cases.

So if you aren’t getting the results from the things you know to do, it is because are you aren’t doing them, or you aren’t doing them right and haven’t figured that out. Or a better way to say it is that you haven’t tried to figure out why. The actions that will enable you to achieve all the success you desire are easy to do and they are easy not to do.

People always want to know how to do something, but The Slight Edge Philosophy states that it's HOW YOU DO THE “HOWS” that matters. It’s your philosophy that creates your attitude, and your actions, and results—and this CREATES YOUR LIFE. If you’re serious about putting this into practice, take a look around the Top Practices website and see how our Mastermind Group can help you.

Rem Jackson
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Founder and CEO of Top Practices, LLC
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