YouTube is a unique land of opportunity on the Internet. Home to basketball trick-shot mash-ups, music videos, and clever prank clips, many people think of it as a place to waste time or share something funny with your friends. The truth is, however, that YouTube is so much more than that. It’s one of the most-used search engines after Google. It hosts instructional and informational videos of all kinds. And it’s a potential platform for you to market your practice using a valuable form of visual content.

Why You Should Take YouTube Seriously

People all over the world spend literally billions of hours watching video clips on YouTube in a single month. Every minute, hundreds of hours of new video content gets uploaded to the site. Many videos are seen because they are posted to other social media sites and shared with friends. This is an incredible opportunity for the valuable information you can provide to patients to be found and viewed by a wide audience.

Here are just a few facts about this social media platform, and video in general, and how it could help you with your practice marketing:

  • More people are willing to watch video content than read a block of text. It’s estimated 80% of website visitors will watch a video, while only 20% will read text.
  • Google owns YouTube and gives those videos higher priority in search rankings, so videos posted here will come up at the top—even in an ordinary Google search.
  • YouTube allows you to link to your website in many different places, including your channel page, the video description, and even in the video itself, which can drive traffic back to your website.
  • You can create playlists on YouTube that direct viewers to your other related videos, keeping people’s attention longer.
Of course, to make the most of your video content and succeed on YouTube, you need to do a couple of important things: make quality videos and optimize them. This can take a lot of work, but the payoff is worthwhile. 
Rem Jackson
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Founder and CEO of Top Practices, LLC
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