How Can I Choose a Good Website Company?
It is getting harder and harder to choose a website company. In fact, this is one of the most difficult decisions facing doctors in their marketing today. The new place to sell snake oil to doctors is through SEO (Search Engine Optimization).
You’ve got money and you don’t have information.
The reason that hundreds of companies have proliferated selling websites to doctors is that doctors have money, they have a need, and they don’t have a way to truly evaluate claims made by these businesses. The companies aren’t stupid. They fall into three categories:
- Crooks. Hundreds of companies claim to be medical SEO experts who really have no idea what to do and don’t care. They talk a good game and throw around buzzwords, then charge big dollars for services. They either do nothing or do things that will actually hurt your web presence – sometimes creating so much damage that you have to start over.
- Dummies. These are well intentioned people who have some technical expertise, usually in design. They can make truly beautiful websites. The problem here is that they don’t know how to build websites that people can find no matter how much they search. The poor doctor who hires them has a beautiful website and everyone loves it. It just doesn’t actually do the one thing a website should do – generate patients for the practice.
- True Experts. These are a class of real professionals who understand what Google and the other search engines require. They know how to build a web presence that fulfills these requirements and gets your website on page one of search results. They also know that it isn’t just about websites any longer – it is also about local search and social media, and they integrate all of these in your marketing.
You need to find a website company that falls into this final category. Don’t risk taking the “cheap” route to save money and discover the damage it causes is far more expensive than hiring the right people in the first place. The key is doing your homework to find the people who REALLY know what they’re talking about—which we’ll cover in next week's blog.