"Where do most of your patients come from? There’s only one answer: word of mouth. No matter what we do on the Internet, no matter what we do in referral marketing - your primary group of people that are sending you patients are your patients. Your active patients, your inactive patients, your really inactive patients - they’re enormously important to making sure that your reception room is filled with exactly the kind of patients that you want.
But, if you don’t communicate to that list of people on a regular basis, by that I mean monthly, utilizing a newsletter to those patients, you’re just going to miss out on an enormous opportunity. There’s a lot of people that it’s very fashionable right now to say, ‘Oh, just do an electronic newsletter.’ The reason is, because of the price of postage and paper, to send newsletters out. But, I’m here to tell you that every single doctor that uses a paper and electronic newsletter wouldn’t give it up for anything. It is the secret weapon - it truly is, actually, the secret silver bullet that we have in marketing, communicating to, nurturing that relationship with your patients. The successful practices are using an idea like a practice newsletter. If you tried one before and said, ‘Oh, I didn’t really like it,’ it’s entirely possible that you sent a boring newsletter because nobody reads those. But you send a good, engaging newsletter and what happens? The phone rings, and your reception room is filled. Come take a look at our newsletter program. We’ve designed it in such a way to make it easy, easy, easy for you to do every single month."