Earl Nightingale once said that if you find yourself in a situation where you don’t know what to do, and you don’t have a guide or a mentor to help you move forward, then just look around at what everyone else is doing and do the opposite. Think about it. If the whole group is doing the same thing, that thing is average. It doesn’t stand out. It also may or may not be the best. You don’t know, because no one is doing anything different.

The market is very competitive. People need to be able to hear your voice without you shouting, jumping around, or acting undignified in any way. The way to compete in a difficult, saturated, competitive market is to do the opposite of all the others so that you stand out. Everyone else is pushing their brand, talking about themselves and what they do, and going on about their qualifications. It’s all them, them, them. Really, no one else cares about that. This is your opportunity to do the opposite.

Think about everyone in your market as an opera diva. All an opera singer wants to sing is, “Me me me me me!” Don’t be like that. You need to focus outward on your patients and potential patients. Make an offer that is focused on helping them deal with their worries, issues, and concerns. Build a relationship with people and stay with them forever. You will far out-perform everyone in your market who focuses on themselves. At Top Practices, we do all this with books, newsletters, and follow-up campaigns. For more information about the tools and strategies Top Practices uses to help you compete, contact us! Just call (717) 725-2679 or e-mail [email protected].

Rem Jackson
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Founder and CEO of Top Practices, LLC