“Hi, Rem Jackson here, from Top Practices. You know, I’m often asked, “What is one of the most important things that you can use to market your practice?” And do you know my answer? It’s a practice patient newsletter that you do every month.
When I tell people this, they’ll often say things like, “Hey Rem, the 1980’s called, and they want their marketing ideas back!” I know it sounds like an old idea, and I know that you may have done newsletters in the past, but if you’ve done newsletters and you haven’t had a good result, it’s most likely because you did a boring newsletter.
Boring newsletters don’t bring in patients.
But well-constructed newsletters that maintain that relationship with this group
of people who know you, like you, and trust you, every single month of the year, will simply build your referrals and your reactivations and it will keep your reception room filled, every single month, with the kind of patients that you’d like to see.
So, give newsletters another look. You can find out more about patient newsletters here.”