People often say to me, “Do I need to be on Facebook? Isn’t that for kids? Isn’t that for really banal conversations that people have?” The answer is no way. Over 200 million people have joined Facebook in just the last few years and the majority of those people are women 35-65 years old, which is the group of people who make the primary decisions about healthcare for their families.
If I said to you that for several thousand dollars you could get a software program that would help you build a large and focused referral network around your practice, you might say, “Well, great! Sign me up!”
Well guess what, that’s Facebook, and it’s absolutely free. So get on Facebook today.