Yes, it is absolutely possible for you to reach the top in Google search results. It takes time and effort, but if you do the right things on your website, you can find yourself turning up on top. How you do this matters, though. Google, Yahoo, and Bing all look for ways to crack down on cheaters and anyone who tries to achieve the top spot dishonestly.

There are two ways to get to the top: “white hat” marketing, and “black hat” marketing. Top Practices is exclusively white hat. This means we help clients produce and optimize relevant, regular, quality content and promote it correctly. This is content that people who are searching for a podiatrist in their area could actually use, rather than informational spam. This is the only truly effective way to attract the patients you want.

Black hat techniques use dishonest practices in an attempt to trick Google and other search engines into ranking your content higher, or to trick searchers into clicking on your page. The content is loaded with things that aren’t useful to anyone—and in most cases, is very harmful. We don’t want to give anyone bad ideas by explaining exactly how that works, but keep this in mind: if a company promises to get you to the top of Google search without real work or fresh content, RUN. Don’t look back. Only trust companies that understand proper SEO and your medical market.

If you’re looking for help getting to the top, our Virtual Marketing Director Services team has experts who do understand white hat SEO and podiatry marketing. Let our team help you succeed on the internet. Contact Lori Hibma for more information by e-mailing [email protected] or by calling (616) 931-1040.

Rem Jackson
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Founder and CEO of Top Practices, LLC