Saturday, September 15th
9:00 AM – 10:00 AM
In this keynote address, Rem Jackson, CEO and Founder of Top Practices will share not only his personal story for the first time ever, but the key insights he has gained over the past 12 years from hundreds of doctors that you can use in your own practice to survive your challenges, build a strong and sustainable practice you can eventually sell, and live the life you want to live starting now.
10:30 AM – 12:00 PM
Marketing Your Practice in 2019 and Beyond, Part 1
Marketing is the single most valuable use of your professional time. It’s also complicated and it can be frustrating. Just as in every aspect of our lives, it is also hard to know what is true and who you should believe. In this session, Rem Jackson, the creator of the Top Practices Four Pillars of Marketing System, joined by marketing experts will clearly share the most current plan for marketing your podiatry practice. Breakthrough ideas that are working will be shared while myths and confusion will be dispelled. This is the most comprehensive podiatry marketing program ever shared at the Top Practices Summit or anywhere else. All of your questions will be answered and you will leave with a detailed plan you understand and can use to grow your practice beyond your wildest dreams.
3:30 PM – 4:30 PM
Marketing Your Practice in 2019 and Beyond, Part II
The Top Practices Marketing Program continues. Rem is joined by “in the trenches” marketers who will share their best ideas and biggest secrets.
4:30 PM – 5:15 PM
Top Practices Roundtable I
Now seated at tables based on job descriptions, attendees will work together to share the very best ideas, problem solve, and learn from each other. This is an incredibly popular component of the Top Practices Summit. This will be only the first of multiple opportunities for attendees to mastermind at the summit and share their best work. This unprecedented opportunity happens only once a year – don’t miss it!
Sunday, September 16th
Get Your Nights and Weekends Back
Getting Tight Control of Your Entire Practice the Top Practices Workshop for Doctors
8:30 AM – 10:00 AM
Knowing Your Practice Numbers Is the Key to Control, Organization, AND Growth with Scenarios
Knowledge is power. If you have knowledge and understand how to use it, you can gain significant leverage which makes it much easier for you to get the results you desire without getting frustrated and returning to old patterns you know well, but don’t work. In this new workshop, you will learn exactly what numbers to review, how to find them, understand them, and use them to have much more control over your practice, your finances, and your future. This is how successful business people build profitable, sustainable, and enjoyable businesses. It’s time you do as well.
9:30 AM – 10:00 AM
Getting Your Patients to Say Yes: Treatment Plan Acceptance and Communicating Workshop
We spend good money to bring patients into our offices. Too often we fail to effectively communicate our treatment plans and the associated costs and the opportunity to truly help our patients and our ability to earn our optimal income are lost. This adds up to hundreds of thousands of dollars of lost revenue in a year’s time. In addition, if one doctor is doing well but others aren’t, the practice loses money every time those doctors see patients. It’s supremely frustrating even more so because it doesn't’ have to be this way. There is a simple way to learn how to have your patients say “yes!” 10 out of 10 times, and in this session you will learn how to do it too.
8:30 AM – 12:00 PM
The Advanced Marketing Workshop
8:30 AM – 10:00 AM
How to Build Your Perfect Marketing Plan
In this session, Rem Jackson will guide you through understanding what a “perfect” marketing plan is. Additionally, you are asked to bring your biggest questions and you’ll “mastermind” with Rem and your fellow marketers to find the solutions you need.
10:30 AM – 12:00 PM
Assembling Your Digital Marketing
Nothing is as essential as your digital marketing plan for the success of your marketing efforts. Everything else will fail if this isn’t correctly done. In addition, online marketing has had two significant things happen in the last 24-36 months:
- First, content marketing has always been the hallmark of good online marketing but now online marketing has become an IT (Information Technology) job as well. Meaning it requires study and expertise to ensure your online platforms are all working correctly. You need significant and on-going training and an expertise and focus on this part of online marketing to be successful and very few people can commit the time required to be an expert. So, you need a trusted partner to help you as you focus on content and programs.
- There has been proliferation of companies who claim to be online marketers and claim to have expertise in podiatry (which is rarely the case.) Even companies who have been in podiatry for years have had major changes in ownership and have drastically reduced their effectiveness.
There is a scope and a sequence to great digital marketing and believe it or not, all of your online marketing across the many key platforms has a big effect on the whole. It’s complicated, but in this session, you will learn what a great digital marketing program must include and how it must be managed. Our own Top Practices Virtual Marketing Director Team manage dozens of digital marketing plans and they will show you how it’s done. And they will show you how to understand if it is working or not, and what to do with that key information.
The Top Practices Practice Management Workshop for Doctors, Administrators, Managers, Billers, and All Staff Members
8:30 AM – 9:15 AM
How to Communicate with Each Other and Your Doctors and Be Heard
The number one challenge reported by medical offices in their management (or truly any company) is communication. Why does it seem to be so difficult to just talk to each other and get a positive result? It turns out that good communication is a skill and it is a skill that can be learned. It won’t solve every problem, but it will solve most and it will prevent even more. It’s complicated when that communication breakdown is with the owner(s) of the practice because so much authority sits with them and it can create havoc. Learn skills to enable you to better talk to each other and, in turn, talk to your employers and make everything else easier.
9:15 AM – 10:00 AM
Transforming Your Staff into a High Performing Team
Your staff can either be a high performing team, an average performing team, or a poor performing team. Only the high performing team is acceptable. Everything else, wastes time and money, and mental energy. In this session, you will see clearly how you can evaluate how your current team is performing and learn how to take your staff to an even higher performing team. There are answers and you will leave from this session prepared to raise your team’s performance.
10:30 AM – 12:00 PM
The Top Practices Management System Revealed
Management is both a science and an art. It’s an art because people are involved and we must learn to lead, engage, and inspire our people while equip them with the system and procedures they need to be successful. Winning in management requires both. For over three years, Top Practices has been teaching our practices how to accomplish this through our Virtual Practice Management Institute. Three years of laboratory testing and improvement based on decades of experience and testing. There is a system and, in this session, Dr. Peter Wishnie and Tina Del Buono, the Mentors and Coaches of the Virtual Practice Management Institute will show you the entire system and equip you to return to your practice with tools you need to not just survive, but thrive.
Featured Presentation Led by Dr. John Guiliana
1:30 PM – 2:20 PM
How to Integrate and Market Cash-Based Services into Your Practice, and Significantly Increase Your Cash Percentage
Adding cash-based services and niche, specific centers of excellence to your practice, and then marketing them well, is a key to profitability and more freedom and autonomy in your practice. As we continue to operate in a changing environment, the percentage of your practice that is cash-based is essential for you to be less dependent on anyone but yourself, your great marketing, and your A-team staff. Using a specific laser as our example we will share the exact steps you need to take to make this successful and discuss the challenges and pitfalls you will inevitably face. This is an essential skill for any private practitioner who wants to spend less time with payers and more time with happy cash-paying patients. It’s an essential skill for the future.
2:20 PM – 3:20 PM
Top Practices Roundtable Part II
Attendees mastermind with each other, once again (at specific tables), and share their best strategies, plans, and their contact information so they can continue to collaborate long after the conference ends.