• How to Successfully Market Lasers, Heel Pain, In-Grown Toenails, Neuropathy, Diabetes, and more
• Learn How Much The Top Podiatry Practices Spend on their marketing, what they spend it on, and how to Use the Blueprint to make your own marketing budget
• How to Communicate Effectively With your Partners, Associates, Staff, and Patients
• The Most Sophisticated AND Understandable Podiatry Internet Marketing Information. Two sessions focused on being number one in your market online
• Four Presentations by Top Podiatry Practices competing to be the "Marketer of the Year"
• How to Hire and Manage Your Team to Support Your Mission
• How to find the right Associate for You
• How to Know Your Numbers and Manage Your Staff to Achieve and Exceed Them Positively
• How to Deal With a Problem Employee and End Your Frustrations Permanently
• Every Attendee Will Leave with a Completed Blueprint for Growing their Practice in Double Digits in the Next 12 Months and Beyond

Some of our Top Practices Marketing Mastermind Members are experiencing high conversion numbers 38% or higher after 8 months with the use of our campaigns.

There really is a million dollars hiding in your office. All you've got to do is open the box, pour the contents into your marketing database, and add a campaign and you are on your way to building the practice you've always wanted.

If you have more questions about Top Practices please contact us at 717-625-2025 or visit our website at www.toppractices.com

Owning your own Audiology Practice can be very rewarding if you decide to market it correctly.  Whether you've just opened your doors or have been at it for 15 plus years, if you make the decision to take control of your business' future you can rollout or remake your practice in 3 to 6 months with a well designed marketing plan.

• Why do so many of us find marketing our businesses so frustrating?
• Why do we feel that marketing is a black hole that we pour money into that returns little or nothing?
• Why are most of us working harder and longer and making the same or less money?
• Why are so many of us exhausted much of the time?

• Dr. Peter Wishnie from Piscataway NJ
• Dr. Brandt Gibson from American Fork, UT
• Dr. Misty McNeill from Elmhurst Il
• Dr. Craig Thomajan,  Austin, TX

But the real winners are the podiatrists that will be in attendance.  Summit attendees will be able to see in detail exactly how each practice implemented their innovative ideas and how they built their practices into some of the most successful practices in podiatry today. This is a great opportunity to see precisely how 4 of the top podiatric practices in North America have achieved their success as they "show us their best stuff".

Of course, this is only one of many reasons to attend the Summit.   We will also teach you how to launch a heel pain center in your practice, how to be number one in your market on search engines, how to turn your practice into a referral engine, and how owner doctors and associate doctors can practice together effectively.  You will leave with your own marketing plan that you can put into action to achieve double digit growth in your practice.

Space is limited and we are almost at capacity.  A few seats remain. Click here to register right away. See you Vegas!

There is a way (a system) that will enable you to attract the kinds of patients that you want in the numbers that you need, regardless of the economy, regardless of the situation in your local market.  This webinar will outline the essential components of that system.  This is a sophisticated training session that is being offered to the entire profession at no cost.

Topics that will be covered in this webinar:

• How to evaluate your existing marketing efforts and, based on that evaluation, create a simple and targeted plan to increase your new and reactivated patient volume at greater than 10% in the next 12 months
  
• How to use the Internet correctly to accomplish this goal
• How to reinvigorate your referral marketing
• How to stop spending money on marketing that doesn't work (including some examples of good ideas executed poorly)

 There is no fee for this webinar, but you must register to participate. Simply click on the link below to reserve your seat. There are limited seats available (a large number but there is a limit and this is being offered to the entire profession so those seats will fill up rapidly) if you can't register for this webinar send an email with your contact info to lori@toppractices.com for assistance.
Join us for a Webinar on July 19 at 8:00 pm EDT

 

Join us for a Webinar on July 19 at 8:00 pm EDT

Registar Now - Space is limited.
Reserve your Webinar Seat Now at:
https://www2.gotomeeting.com/register/486835450

• They rely on salespeople to teach them what to do. There are swarms of salespeople who would like to do nothing more than separate you from your profits, all in the name of marketing. They are always selling something - Websites, SEO, Val-Pak, telephone books, or the newest one -online services from the same people that brought you the phone book. Don't rely on salespeople to give you marketing advice, it's inherently flawed.
  
  
• They practice what I a friend of mine calls MSMD marketing, "Monkey See, Monkey Do." Just because everyone else in your market is doing something doesn't mean it is working, in fact, it usually means the opposite. So, don't try to outdo your competitors all that will happen is that you'll both waste bigger and bigger amounts of money.
• They don't have a plan. The most successful doctors I work with all have a plan. A plan that is built on a solid foundation. A plan that is designed to attract new patients to you from many different sources and then, over time, convert them into patients. They key is to do it over time. There is no silver bullet -only salespeople will tell you that. But there is a sold plan with a good foundation that can help you build the practice you want, not the practice that just keeps coming in the door.

The key strategy they do employ that works is to listen to people who have earned the right to tell them what to do, because they've done it and it works. That is the entire point behind becoming a member of Top Practices. Getting the very best advice (invaluable advice) from how to grow your medical practice from doctors who know how because they've done it and from the experts who have helped them accomplish it. Visit http://www.toppractices.com/ and request Why Most Podiatry Marketing doesn't Work which you can have at no cost immediately and learn about the foundation of good medical practice marketing.

The Summit will be held September 16, 17, and 18 at the Platinum Hotel in Las Vegas, NV.  The Platinum is voted one of the top 5 best hotels in Las Vegas on tripadvisor.com.  The Summit WILL SELL OUT just as it has in past years, so register early by visiting http://www.toppractices.com/or click here to see the full conference proceedings.

Or 

You can view the upcoming changes as an opportunity (possibly the greatest opportunity in your career) to move your practice forward and build the practice you want instead of accepting the practice that just continues to walk in the door. The building blocks are all there if you are willing to open your mind to the possibilities. 

Consider the following: 

1. As our population ages there will be a very large group of people (the largest generation in the history of the human race) experiencing an ever-increasing series of problems with their feet and ankles. 

2. As the government and other forces continue to intrude into health care, those podiatrists who are less equipped to deal with change will leave the profession and there will be fewer doctors to treat this expanding population. 

3. The services that a podiatrist is now able to offer his/her patients are continuing to grow significantly, offering podiatrists the ability to provide a very high level of care and increase the health of the bottom line of practice as well. 

4. There is now a deep understanding of how to market a podiatric practice that simply didn't exist in the past and a culture of sharing best practices is emerging in the profession. 

According to an article published by the Wall Street Journal online last month, the yellow pages industry is facing near extinction. Customers have migrated to the Web in recent years and have left print directories like the Yellow Pages behind.  The industry tried to keep up by offering online directories, but that strategy has not worked out for them, mostly because the audience for online directories remains small and traffic growth is slowing.  Print and online ad spending on yellow pages is expected to drop by 6.3% next year, more than double the rate of decline expected for other media.  Within the next four years, ad spending on print directories will decline by 39%. 

It is no longer practical (or economical) to rely solely on the Yellow Pages for your marketing. They are going the way of the dinosaur.  It' s now more important than ever to build a marketing machine that will continue you to provide a steady stream of new patients that need the services you provide!