Frequently Asked Questions about Patient Newsletters

Below are some initial questions many clients have when they first contact Top Practices. The questions below may address many initial concerns you may have. If you don't find the answers here, you should contact us for answers to questions specific to your case. The consultation is free.

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  • Do patients really read newsletters, or am I wasting time?

    Long Island Heel Pain Newsletter Sample

    Patient newsletters are a valuable tool for helping you stay connected to your patients even after they leave your office. If they are done well—interesting, beautiful to look at, sent out regularly—patients will not only read them, but look forward to them. More than that, they are more prepared to refer their friends and family to you when they have problems, as well as return to you in the future. You don’t just have to take our word for it, though. We’ve seen the evidence first-hand and hear it regularly from our members. Recently we heard about how helpful newsletters can be from Dr. Corey Fox of Massapequa Podiatry Associates, P.C. in Massapequa, New York:

    “I used to do my own newsletters back when I was a new practitioner. I had the time back then. People liked them and we always got good feedback, but as we got busier we had to stop. Using the Top Practices newsletter has been a way to revisit a system we always knew worked.

    “We still get comments from patients about them. I had a patient who got their electronic copy while on vacation and they e-mailed me from vacation about making an appointment when they got back.”

    Patients really do read the newsletters you send them, especially if they are done right. That’s why it’s important to make sure they are excellent. If you don’t have the time or resources to do your newsletters yourself, our Patient Newsletter Program might be just what you need. You can learn more about it here on our website, or you can contact us for more information. Simply call (717) 725-2679 or e-mail [email protected]

  • How Can I Compete in a Competitive Market?

    Earl Nightingale once said that if you find yourself in a situation where you don’t know what to do, and you don’t have a guide or a mentor to help you move forward, then just look around at what everyone else is doing and do the opposite. Think about it. If the whole group is doing the same thing, that thing is average. It doesn’t stand out. It also may or may not be the best. You don’t know, because no one is doing anything different.

    The market is very competitive. People need to be able to hear your voice without you shouting, jumping around, or acting undignified in any way. The way to compete in a difficult, saturated, competitive market is to do the opposite of all the others so that you stand out. Everyone else is pushing their brand, talking about themselves and what they do, and going on about their qualifications. It’s all them, them, them. Really, no one else cares about that. This is your opportunity to do the opposite.

    Think about everyone in your market as an opera diva. All an opera singer wants to sing is, “Me me me me me!” Don’t be like that. You need to focus outward on your patients and potential patients. Make an offer that is focused on helping them deal with their worries, issues, and concerns. Build a relationship with people and stay with them forever. You will far out-perform everyone in your market who focuses on themselves. At Top Practices, we do all this with books, newsletters, and follow-up campaigns. For more information about the tools and strategies Top Practices uses to help you compete, contact us! Just call (717) 725-2679 or e-mail [email protected].

  • Why should I have a newsletter?

    Newsletters that you both e-mail to your patients and have printed and mailed to them are one of the most effective tools you have for marketing your podiatry practice. The beauty is that you are marketing by simply teaching and staying in touch, and by not selling.

    Newsletters are also one of the most underutilized tools that doctors have available. Your database of patients and contacts is the most valuable asset you have in your practice, other than yourself and your well-trained staff. Communicating to this list of people, nurturing those relationships, and keeping them close to you results in significantly increased referrals and reactivations. It’s really that simple and yet so misunderstood. People will forget your name in 3-9 months if you don’t stay in touch.  Every professional practice—every business that understands this simple concept—finds their reception room full of patients who need and want their services.

    When you produce an interesting newsletter (not a boring one), you have an audience waiting for it that actually wants to read it. Believe it or not, people will ask you where your newsletter is if you miss sending it out for some reason, but only if it is interesting and engaging. Producing fresh content every month ensures you stay in regular contact with this list of people who are happy to refer and return to you.

    This is also a fantastic tool for letting patients know about services you have and conditions you treat, so they are regularly reminded how you can help them. If you aren’t already taking advantage of this, you should be. That’s why we have taken all the challenges and roadblocks to producing newsletters out of the way by creating a special Top Practices newsletter for podiatry offices that we customize specifically for you. You can e-mail us at [email protected] or call us at (717) 725-2679 for more information about this service and find out how Top Practices can help you grow your practice.