Do patients really read newsletters, or am I wasting time?

Long Island Heel Pain Newsletter Sample

Patient newsletters are a valuable tool for helping you stay connected to your patients even after they leave your office. If they are done well—interesting, beautiful to look at, sent out regularly—patients will not only read them, but look forward to them. More than that, they are more prepared to refer their friends and family to you when they have problems, as well as return to you in the future. You don’t just have to take our word for it, though. We’ve seen the evidence first-hand and hear it regularly from our members. Recently we heard about how helpful newsletters can be from Dr. Corey Fox of Massapequa Podiatry Associates, P.C. in Massapequa, New York:

“I used to do my own newsletters back when I was a new practitioner. I had the time back then. People liked them and we always got good feedback, but as we got busier we had to stop. Using the Top Practices newsletter has been a way to revisit a system we always knew worked.

“We still get comments from patients about them. I had a patient who got their electronic copy while on vacation and they e-mailed me from vacation about making an appointment when they got back.”

Patients really do read the newsletters you send them, especially if they are done right. That’s why it’s important to make sure they are excellent. If you don’t have the time or resources to do your newsletters yourself, our Patient Newsletter Program might be just what you need. You can learn more about it here on our website, or you can contact us for more information. Simply call (717) 725-2679 or e-mail [email protected]

Rem Jackson
Founder and CEO of Top Practices, LLC