I used to do my own newsletters back when I was a new practitioner. I had the time back then. People liked them and we always got good feedback, but as we got busier we had to stop. Using the Top Practices newsletter has been a way to revisit a system we always knew worked.
Because printing costs are high, we mostly do electronic newsletters. We still get comments from patients about them. I had a patient who got their electronic copy while on vacation and they e-mailed me from vacation about making an appointment when they got back.Corey Fox, DPM - Massapequa, NY