Lots of medical professionals, and even other business people, sincerely believe that e-mail has gone the way of the dinosaur and it’s no longer a relevant marketing tool. That is simply not true! E-mail marketing to your carefully cultivated List of patients from your office—or to people who have requested information from you—is one of the more powerful tools you have in your tool belt. It’s a valuable and important part of your internal or database marketing. Why?
Because billions of people use e-mail every single day. It’s considered more professional and adults are far more likely to engage with it than with social media posts. In fact, studies put e-mail as a far more effective tool for converting people than social media—three times more effective. With specific campaigns, you can use it to send valuable, relevant information to specific groups of people who are actually interested in what you have to say, rather than spewing out information and hoping it will hit someone who will convert to a patient or return to your office. Overall, it allows you to maintain personalized, targeted contact with your database.
Of course, there is a key to e-mail marketing: don’t send boring e-mails. You don’t open boring e-mails. You shouldn’t expect the people you’re marketing to with e-mail to do anything differently. You don’t have to guess how to write these messages, however. If you’re not already using e-mail marketing, or aren’t finding it very effective, Top Practices can help. Top Practices Mastermind Members learn how to organize and use e-mail marketing to connect with and help convert contacts into patients. That way you can craft appropriate e-mails with the following components:
- An excellent subject line that gets people to open the message
- Well-constructed content that educates, informs, and sells
- A clear call-to-action that transforms the e-mail from education to marketing so it gets results
We even have members-only services that can make your e-mail marketing happen for you automatically. If you have questions about e-mail marketing, the Top Practices Mastermind group, or any of our programs, you can e-mail us at [email protected] or call us at (717) 725-2679.