An effective internal marketing program should always start with two essential pieces: your List and your organized database. Your List is a list of current patients—whether they are active, inactive, or really inactive. If you have potential patients’ information collected through an online contact form or from community events you’ve participated in, those people are on your List as well. Your organized database is the program you use to keep track of your List and arrange the people on it into relevant groups.
Once you have these two absolutely essential pieces established, you can begin an internal marketing plan that uses a variety of methods to connect with your list. You can send out e-mail blasts with information about your practice. You can add particular patients to relevant campaigns, so they receive automated letters, e-mails, postcards, etc. on a schedule. You can send out a monthly newsletter. Once you have your List and your database program in working order, your internal marketing plan take off and involve whatever factors you want.
Our Mastermind groups discuss topics like this one and more to share incredible ideas about effective marketing. If you’re not sure how to organize your list or use a database program, the Top Practices Virtual Marketing Director Services program can help do it for you. Contact us for more information or to get started today. You can use our online forms or call (717) 725-2679 to reach us.