This is a big topic and a common question. There are many different strategies for communication, but a lot of it comes down to remembering the role of the doctor and the role of the marketer, and how they work together. You and your marketer should always have a plan in place for all four pillars of marketing so you both always know what is happening and when. These plans should be reviewed regularly as well. Three tools we highly recommend are a marketing organization board, an action plan, and a marketing calendar.
The marketing organization board is a whiteboard where you list out everything that you and your marketer have said you will do for the day, the week, the month, the quarter, and the year. That way nothing falls through the cracks. The action plan is a detailed list of the projects your marketer is currently working on with assigned tasks and deadlines. This is something you and your marketer both review so you are both aware of what tasks are being done and when they will be completed. The marketing calendar allows your marketer to plan out and show what days and when they’ll be out visiting other offices for your shoe leather marketing. Reviewing these tools and checking in with your marketer regularly helps keep both of you on the same page and the lines of communication open.
These tools and communication methods are slightly different when your marketer doesn’t work directly in your office, like those who work closely with the Top Practices Virtual Marketing Director Services team. In this case, regular communication about your action plan—whether that’s through e-mail or on the phone—is even more important.
Don’t take your marketer—or communicating with him or her—for granted. This is a huge topic and one we cover regularly with our members here at Top Practices. If you’d like to know more about how we can help you achieve your goals through marketing your practice more effectively, contact us! You can call (717) 725-2679 or e-mail [email protected] for more information.