Will Top Practices’ Marketing Ideas Work in a Down Economy?

That’s a great question right now, because we are in a down economy. The fact of the matter is, it’s a wonderful opportunity to employ these kinds of educational, information based marketing ideas because in a down economy everyone else is hunkered down, everyone else is pulled back, and you virtually have the stage to yourself at this point in time. I tell everyone, if you’re in a down economy like we currently are, this is one of the best times to be out there marketing, making sure that you’re letting people know that you can help them solve their problems with their feet and their ankles. And I’ll tell you this, people in Top Practices are having, in the last few years, the best years of their practice in terms of growth. In terms of numbers of new patients, reactivations, and referrals. When you do everything, and you do it right, it simply doesn’t matter if there’s an up or down economy because people always need your help.

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