The Top Practices Copywriter’s Workshop course was specifically designed for medical practices to help them write good, effective copy for their websites. It covers Rem’s rules for copywriting and how to produce articles actually work for you, as well as uses tips and examples to help you learn. We wouldn’t promote it if it didn’t work, but it’s better to hear about its effectiveness from a practice marketer who has really used it and seen the difference better writing can make.
Lynn Chapman is the marketer for Foot and Ankle Center of Lake City—the Seattle-based practice owned by Dr. Rion Berg. She ordered the Copywriter’s Workshop to help her improve the blog content on the Foot and Ankle Center of Lake City’s blog. Since making some changes to how the practice approached their blogging, Lynn says they’ve seen a lot more hits on their content. They’ve started using a more conversational tone and a catchy title to engage readers, as well as included more pictures.
Lynn also notes that, since taking the course, blogging has gotten easier for her. She followed the instructions about coming up with a list of ideas and potential titles before writing anything—which has since helped her to “go ahead and write” when she’s not sure what to cover some weeks. Writing regularly has increased her speed on a number of topics as well.
At Top Practices, we’re not interested in selling you gimmicky marketing ploys, but rather in providing you with practical tools to market your practice more effectively. We’re excited that Lynn Chapman and Dr. Rion Berg’s team have seen positive results from better content. If you’d like to know more about the Copywriter’s Workshop, or any of the other programs designed for medical practice marketing, just contact us! Call (717) 725-2679 or shoot us an e-mail at [email protected]