Marketing: Are you Doing it Wrong? – Part One

In the movie “A Few Good Men”, Jack Nicholson screams at a young Tom Cruise, “You can’t handle the truth!” Well, I’m not screaming at you, but here’s a little tough love.

Dr. Andrew Schneider is a podiatrist in private practice in Houston, TX. He is currently a solo practitioner. He is a caring and competent doctor. He is a good father and husband. He is a member of the AAPPM Board of Trustees and…

He is a Podiatry Marketing Black Belt, Ninja, and Rock Star.

Andrew sees 5-7 new patients every day that he can attribute directly to his Internet marketing. This is 80% of his new patient volume. That means he is seeing, on average 6 new patients/day; 30 new patients/week; 120 new patients/month; 1,440 new patients/year – just from his internet marketing.

He has a website, three blogs, a Facebook page, a Google+ account, a Twitter account, a YouTube channel for his videos, and three microsite websites. Believe it or not, this is not much more than any other doctor who is taking their online marketing seriously.

A recent review in a Top Practices marketing webinar of his Google analytics for the last 30 days showed that 11,585 unique people visited his website. Tom Foster, founder of Foster Web Marketing and one of the smartest Internet marketers I know, was knocked off his chair by those numbers. He said that even his attorney clients who are really focused on their marketing would be proud to have that kind of traffic. And please remember, this is not a bunch of geeks sitting around and having fun with numbers. This translates into one very important metric – 5-7 new patients per day. At the end of the day, that’s the only number that matters.

These numbers were shared with a group of doctors in a face to face training session recently and one of the doctors in the groups gasped when he saw the number right there on Andrew’s analytics. He was impressed, and when I asked him what his number was in the last 30 days – he said, “About 200.” Both doctors have websites, blogs, Facebook pages, etc. What is the difference?

Stay tuned for next week’s blog to learn more about what makes Dr. Andrew Schneider so successful.

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