I’m often asked, “How is Top Practices different from other companies that might be interested in helping professionals market their practices?”
And the answer is, in my opinion, that we take a 180-degree different approach than almost any other kind of marketing or PR firm you might be interested in. Because I’m not that interested in PR, and I’m not that interested in marketing in the traditional ways, primarily because they don’t work.
You spend a lot of time, a lot of effort, and a lot of money promoting yourself instead of really getting inside the heads of the people that are having the kinds of problems that you can solve. It’s called “entering the conversation that is already going on in the minds of the people that you want to attract.” So at Top Practices, we have a four-step foundational process that helps you get connected to the people who need your help. It helps you find out who they are and then over time have them become patients of yours. Once they’re patients, we spend an enormous amount of time, effort, and focus on making sure that they stay active, healthy patients who are referring to you on a regular basis.
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