They [the Virtual Marketing Directors (VMD) database and e-mail marketing team] do anything you ask, handle all your concerns, and turn what is probably really complicated into a process that’s seamless and easy.
We never used a database before this. Salesmen would try to sell us demographic lists to market to and we stayed far away from those. We did occasionally send out postcards to local zip codes. But really, what we offer and specialize in pulls from more than just a few towns, so it wasn’t super effective.
I’m not afraid to try something that fails, but so far we haven’t had any experience like that [with VMD]. Everything has been great. It could be that an ad from VMD doesn’t get the good response we’re looking for, but it’s not a problem with the ad, it’s that we put it in the wrong place.
I don’t think any of it has been a waste of money. It has always paid off.Corey Fox, DPM - Massapequa, NY