Marketing an Audiology or and SLP Practice is Just as Frustrating and Expensive as Any Other Medical Specialty -Possibly Even More Difficult
But it doesn't have to be that way.
Marketing an audiology practice is typically an expensive proposition because of the reliance on print advertising and other traditional methods still being routinely used. Marketing an SLP practice effectively is an even more daunting challenge because there simply isn't a history of good marketing in this area beyond "word of mouth" and creating professional referral sources.
"In times of change, the learners will inherit the earth, while the knowers remain well prepared for a world that no longer exists" - Eric Hoffer
There is a System to Marketing Your Audiology or SLP practice, but Very Few Practitioners Even Know it Exists, Even Less Use It
It simply isn't true that you need to be in the papers with full page ads on the weekend, or in the Yellow Pages using lots of real estate to market your practice. You don't need to focus on You just need to know that your prospective patients can only focus on what is worrying them. And they are very worried about their health or the health of a loved one that they are responsible for.
People Can Only Focus on What is of Concern to Them
What they are intensely interested in are the worries and concerns that they express to your every day as you discuss with them why they are there to see you.
It is never that case that your prospective patients wake up in the morning with this thought "I think I'd like to learn about the audiologists or Speech Language Pathologists in my area today. I wonder where they went to school? What their certifications are?" It just never happens, and yet hundreds of thousands of dollars are spent trying to make sure this information is available to them every day.
It is the case, however, that those same prospective patients wake up at 4:30AM obsessing over the worries and concerns that are keeping them up at night wishing they could find a doctor that could give them exactly what they are looking for.
The Top Practices Marketing System is a Proven Program that Turns Your Marketing from Frustrating to Effective
At Top Practices we change the game and turn it around 180 degrees from where every other audiology or SLP marketing program is focused. Using a simple, four-step, foundational program, and then marketing in four key areas: Web-based, Referral, Internal, and External marketing, we are able to find the people in your market that are already thinking about what you can do to solve their worries and then market intensively to these people and only these people. Your return on your investment dramatically increases, your schedule becomes filled with the kind of patients you'd rather be working with, and your bottom line becomes increasingly healthy and predictable.
Is Top Practices Right for Me and My Audiology or SLP Practice?
I get this question a lot, and it is a very good one. My best answer is that Top Practices is NOT for everybody and it might not be for you. You are the best judge of that. What I can tell is who Top Practices is right for and then you decide if this is you.
First, it doesn't matter what the size of your practice is. We have multi-doctor, mulit-office, multi-million dollar practices in the group and we have small solo doctor offices.
Second, it doesn't matter where you are located, big city, rural, west, south north -because we have members all over North America.
Finally, it doesn't matter whether you are very new (first five years in practice) or if you've been practicing for 30 years, because some of our most engaged and successful members are in both of these categories.
What does matter, what makes the difference is your mindset, your approach and your willingness to roll up your sleeves and actually change your practice for the better. Many people say they want more patients, more cash flow, and a less stressful practice, and we all believe that we want this enough to make some changes, but, in reality, most of us lose interest in growth and development rather quickly and revert back to the same old patterns that we are used to. The problem with this is that we get the same old results and as it gets more difficult to practice (and it is) the same old results just aren't good enough to enable us to live the lives we really want.
A Rising Tide Floats ALL the Boats
So Top Practices may be for you if you are willing to learn a new and effective way to market your practice. Learning this is just like learning anything else new. It takes time, it takes investment in learning and putting programs into place that will allow your practice to grow in double digits year over year. And it takes a commitment to sticking with the group and continuing to grow with it. Many people, after they join the Mastermind Group are literally shocked that the doctors in the group actually share at the level that they do. Most people are so used to others holding back vital information because they are afraid that if they share it, then they won't have an edge on their competitors. The members of the group know that a rising tide floats all the boats and the more info we can share about what's working the more that others will share with them. And that is exactly how we conduct ourselves in the Top Practices Mastermind Group.
What Are Your Colleagues Saying About Top Practices?
It's important that you hear from our actual members. Practitioners who have seen tremendous gain and results from becoming a member of Top Practices and implementing our strategies and programs. Here are just a few of their experiences in their own words.
I work very hard to make learning the practice building strategies we use as easy as possible and I have a team of people who are prepared to help you get things done with a minimum of effort. BUT it still requires effort and attention. Top Practices is not for doctors who want a magic pill, or doctors who are so fried by the sea of negativity around them that they can't see the light at the end of the tunnel.
But if you are still excited about practicing, and you are willing to roll up your sleeves and take a risk that everything I've told you about this unique group is true, and you are willing to plug in and learn a system from me and the best practices from your own colleagues, then Top Practices might just be for you.
If you'd like to know more about how to join Top Practices just click on this application you can learn much more.
We Don't Play Games
I can tell you this. When you join the Top Practices Mastermind Group, there are no minimum contracts, or time periods. I believe that you should only be in this group if it is enabling you to solve your business development challenges and if it is providing you with the kind of support that makes practicing enjoyable each and every day. You can always leave the group at any time by simply telling us you want to leave. It's that simple. And many of our members have been in the group since we started in Jan of 2007.
Marketing your practice doesn't have to be frustrating and it should never cost you any money. Your return should be far in excess of anything you spend. If that makes sense to you, then Top Practices might just be for you.
If you'd like to join now just fill out the application and fax it back to me. I'll contact you immediately and let you know if your area is available.
Dedicated to your Success,
Rem
Why Most Audiology Marketing Doesn't Work