Why Should I be a Specialist Instead of a Generalist?

Specialists are much more highly valued than generalists. In fact, the more specialized you are, the higher your regular income. This doesn’t mean you find one tiny niche in your market and only work within that area. You don’t need to eliminate general podiatry care altogether from your practice. That will still be a big part of your patient base and income. What it does mean, however, is that you should focus your marketing efforts on those niche areas that you like to see and that will help improve your return on investment. This could be bunions, bunion surgery, fungal nails, heel pain, runners, children’s feet, sports injuries, diabetic foot care, or whatever other specialized areas of podiatry you enjoy. 

Specializing your marketing makes you stand out to the people you want to treat. General podiatry patients will still come to see you. But you will start to see the kinds of patients that you’d prefer to treat coming through your door. You’ll get to care for more of the conditions you’d rather work with. Top Practices has been helping doctors successfully achieve this for years. Connect with us to find out what our Mastermind group can do to help you specialize. Just e-mail us at [email protected] or call (717) 725-2679 for more information.