Social media marketing strategies are an extremely important part of the Top Practices strategy for marketing online for several reasons, including these two important ones: Engagement and Exposure. Millions of users are active on a variety of social media platforms, which gives you the potential for a wide reach. Significantly, a disproportionate number of these social media users are women. And women are the decision makers for the healthcare of their entire extended family. When you get involved and “in the game” on social media, you are far more likely to be found online. It’s also a great way to share your web content. Even if just a fraction of the people in your local area who use Facebook, Twitter, Google+, Pinterest, or YouTube find your practice and engage with you online, you could dramatically increase your new patients.
Social Media is also a prefect way to stay connected in an educational and fun way with your existing patient base. If you’re not already on social media to share your content and engage people, you could be missing significant opportunities for practice growth. Don’t put this off. It’s quick and easy to use, though you need to do it the right way. Our Virtual Marketing Director Services team here at Top Practices is available to help any of our members get started on their social media campaigns. If you have any questions about your internet marketing, or wonder how Top Practices could help your office, you can call us at (717) 725-2679. You can also email us at Answers@TopPractices.com. You can find out more about the Top Practices Marketing Mastermind Group here.