What is the best thing for marketing a podiatry practice?

This is one of those questions that doesn’t have a very satisfying answer, because there is NO single best thing you can do to market your podiatry practice. There just isn’t a silver bullet or a purple pill you can take and make your marketing really good.

Marketing your practice is just like everything else in your life. 

If you want to lose weight, you have to eat well and exercise.  What’s the best diet? The one that has you consuming less calories than you use in a day and works for you. What’s the best exercise plan? The one you’ll actually keep doing.

What’s the best marketing plan? A plan that includes activities in these four areas:

  • Internet marketing.
  • Referral marketing to medical and non-medical referral sources in your local market.
  • Marketing to your existing database of people who know you, like you, and trust you.
  • Marketing to your community.

The best thing you can do to market your practice is to have a comprehensive marketing program that addresses the four areas above – I call them the Four Pillars of Marketing. If you fail to take this seriously and don’t work on marketing in each of these areas weekly, you will struggle.

There is no silver bullet or purple pill, but there is a marketing program that can keep your reception room full of patients that you want to see every day of the week.  Check it out.

Rem Jackson
Founder and CEO of Top Practices, LLC