What is database marketing and what can it do for me?

More and more, we recognize the need for help with quality internal marketing. Your patients are incredibly valuable to your practice. You can’t afford to neglect that relationship. However, to market to them effectively, you need to have a fully-functional database program to organize your patient list and execute your various “campaigns.” This could involve sending out a newsletter, mailing recall postcards, e-mailing happy birthday messages, providing a free book offer, and so on.

Setting up this database and using it effectively, though, can be overwhelming and difficult. That’s where our team comes in. We take the hassle out of establishing a database by doing all the heavy lifting for you. We help you set up your program so that it’s fully automated and meets the needs of your campaigns. We then either train you to manage the program yourself, or do all the management and troubleshooting for you. We can also fulfill the week-to-week tasks of sending out your marketing materials. All of this is designed to help you succeed in your internal marketing. If you’d like to know more, give us a call at (616) 931-1041.
Rem Jackson
Founder and CEO of Top Practices, LLC