What are the Four Pillars of Marketing and what can they do for me?

Top Practices uses a highly effective plan called The Four Pillars of Marketing that we’ve refined to enable podiatrists to grow their practices. These four pillars include every area you need to address to market your practice effectively: web-based, referral, internal, and external marketing strategies. Together, these pillars allow you to reach out to the people in your market who are looking for foot and ankle help and direct them to your office. More importantly, it frees you from struggling with the frustration caused by using the traditional and ineffective ways of advertising a practice. The Top Practices marketing strategies use every pillar to address the worries and concerns of the patients you are trying to attract. We actually enter the conversation that is already going in their minds concerning their foot and ankle problems. By doing this, we lead them to call your office to make an appointment to come see you, or make a referral when appropriate.

Many doctors make the mistake of focusing on just one or two of the marketing pillars and find it doesn’t work as well as they’d hoped. No single pillar in the four pillars of marketing plan will provide you with the growth you’re looking for. You need to consistently market in each area to achieve the results you desire. If you’re frustrated with marketing that doesn’t help your practice grow, see if the Top Practices four pillars of marketing and our Mastermind group can help you turn that around. Contact us at [email protected] or call us at (717) 725-2679 for more information.