There are dozens of social media platforms that seem to pop up out of nowhere, skyrocket in popularity, and then fizzle out and disappear just as quickly. Remember MySpace? Since social media fluctuates so much, it can be hard to know what platforms are worth investing in. As a general rule, however, there are five that are beneficial for marketing a podiatry practice—or any medical office, for that matter: Facebook, Google+, Twitter, Pinterest, and LinkedIn. YouTube is also valuable if you’re willing to invest in making videos.
Each of these has a slightly different purpose and a slightly different audience. Facebook is large and a good way to start conversations and share information with people who’ve “liked” your business. Google+ is used by many tech-savvy and industry-related people, which also makes it great for sharing content. Twitter is for timely, in-the-moment communication with followers. Pinterest allows you to share photos that can drive traffic to your website. And LinkedIn is used by professionals to help build connections within your industry. All of these help you reach out to the current and potential patients you want to see in your office.
Don’t take social media for granted. Social media is a powerful tool for connecting to people if you know how to use it well. If you need help setting up platforms, or you’re not sure how to manage them, let the Top Practices VMD Services team help. Just contact Lori Hibma by e-mailing [email protected].