Should I be concerned about review sites, and is there anything I can do to improve them?

Every single podiatry practice, small business, and professional needs to be concerned about review sites. They are now a fact of life. They’re also widely used by many, if not most, people on the internet. Consequently, having good review profiles is very, very important. You need to take this seriously. The good news is that there are several things you can do to maximize your profiles and build positive reviews.

First and foremost, you need to be monitoring what people are saying about your practice. Many doctors make the mistake of believing that, if they don’t encourage patients to leave reviews, no one will and they won’t have to deal with negative comments. This is simply not true. Patients will review you whether you want them to or not. You are going to get a few negative reviews. It’s a fact of life and it won’t change any time soon.

The other vital thing you must do is to encourage happy patients to leave good, positive reviews. In this way, you bury the negative reviews under a mountain of satisfied comments on your review sites. Here at Top Practices, we focus on ethical and appropriate strategies to encourage patients to share stories of the many ways you successfully helped their feet and ankles. If you want to see how our Mastermind group can help you with this, contact us for more information. Just e-mail [email protected] or call (717) 725-2679.

Rem Jackson
Founder and CEO of Top Practices, LLC