Does an active internet presence really translate to more patients?

Even though the internet is pretty universal today, some doctors are still skeptical that building their web presence will actually translate to more patients in their offices. At Top Practices, we know for a fact that the internet is important for your marketing and that it does bring more patients through your doors. But sometimes it’s better to hear the facts from a real, currently-working doctor who has seen the growth for himself.

Dr. Keith McSpadden is a podiatrist at North Austin Foot & Ankle Institute. He joined the Top Practices Mastermind group in January of 2015, and decided to use our Virtual Marketing Director (VMD) Services to help him improve his web presence. He started those services in February of 2015. Dr. McSpadden already had a website and was somewhat invested in his internet footprint. When he started to put more effort into marketing his practice online, he noticed a significant jump in his new patient numbers. After just two months of building up his internet presence through social media, content on his website, and more, his office climbed from averaging a little over 55 new patients in a month to more than 75 in a month. He saw an increase in returning patients, too, as his total monthly patient numbers jumped upward by about 50 people!

What’s important to note, however, is that more than half of those new patients told Dr. McSpadden’s office that they had found them on the internet. He’s even had to hire a few more staff members to keep up with the growth his practice is seeing by diving right into their marketing.

We’re thrilled for Dr. McSpadden and the success he’s already experiencing in his practice. His story isn’t an anomaly, though. Plenty of others have had similar experiences. If you’d like to learn more about our Mastermind group or our VMD Services, contact us! You can call (717) 725-2679 or e-mail [email protected]