Private practices can’t live on new patients alone. Continuing to build and invest in your relationship with patients after they leave your office is a crucial part of getting your patients to return to you in the future. It’s not just a good idea—it’s a vital step in growing your practice. The best way to do this is to stay in touch with them. Recall campaigns and regular marketing touches remind your patients that you care about their health and when they need to be thinking about returning for additional care, or just a regular check-up.
Recall campaigns are tied directly to your marketing database and are tailored to a patient’s specific condition and needs. They allow you to send additional information about specific conditions along with reminders for future appointments, whether that’s a yearly check-up or an appointment in some other time frame. Regular marketing touches like monthly newsletters or periodic e-mail blasts allow you to provide valuable, interesting information to your patients to remind them you still care and can help with old or future problems.
All of this keeps you in the forefront of your patients’ minds after they’ve left your office. That way, when the pain comes back, they remember not only your name, but that you cared enough to keep in touch. The Top Practices Virtual Marketing Director Services team is dedicated to helping doctors master this kind of relationship building with their marketing list outside of the office. If you’d like help getting started, or building on what you already have, let us know! You can send us your questions at [email protected], or call us directly at (717) 725-2679.