I’m going to share a secret with you – success is actually easy. In truth, success is ALWAYS easy.
You see, if you are stressed out about your practice, and by this I mean that you are stressed and worrying about money, people, a tsunami of work that seems to never end, then the problem is you. This is the bad news and the good news. Bad news because no one ever wants to hear that they are the problem in their practice, and good news because that means you can change and fix it.
I’m very serious about this. I’ve seen too much now as CEO of Top Practices and the difference between the successful doctors who transform their practice into a top practice and start having far more fun and financial success and those who don’t is 100% their own mindset. So, please stay with me, I promise there is a simple way to truly solve your problems.
Your Big Problem
Let’s define “simple” first. When I say simple, I mean easy to do on a daily basis. I don’t mean that everything you will do is simple or that it will happen overnight. In fact, the more complex your solution to the problems of marketing your practice or managing your practice (or both), the better. There are good solutions and answers to your problem and you already know what they are. The problem for most of us is that we JUST WANT THEM TO BE FIXED NOW. We are so frustrated and confused that we just want SOMEONE—ANYONE—to fix it. And when they don’t show up, we just keep putting our fingers in the dike and stop the leaks while the water just keeps coming. We come to the AAPPM meetings and hear the good ideas, but we just don’t seem to get them implemented well.
Here’s the Truth
The answer is…wait for it…..you don’t do it.
Yup. You just don’t do it. On top of that, what you need to do is EASY to do. But here’s the thing…it’s just as easy NOT to do, too. Just as easy. And if you aren’t in the habit of doing it, then you will (95%) of the time NOT do it. Just like you’re not doing it now.
So if you aren’t getting the results from the things you know to do, it is because are you aren’t doing them, or you aren’t doing them right and haven’t figured that out yet. Or a better way to say it is that you haven’t tried to figure out why. The actions that will enable you to achieve all the success you desire are easy to do—and they are easy not to do. If you need help moving forward with what you need to do, check out see how our Mastermind Group can help you.