Top Practices Blog

Postage increase causes some business owners to cut back on mailings.

According to this survey, the recent postage increase will affect the amount of mailing done by 43% of your competitors.  This is not the time to cut back on your mailing - it's the time to mail more to take advantage of this competitive edge!

August 1, 2008 — infoUSAPoll.com surveyed thousands of small-business executives across the country on June 30th about whether the increase in postage will change business practices, in particular advertising spends.  In the poll, regarding the question, “Will the postage increase affect your advertising?” the results were relatively close, however, 7 percent more of businesses surveyed said the additional costs would impact business versus those who responded the costs would not have an impact.

 The results:

 ·         43  percent (451 respondents) said yes, it would affect advertising. 

·         36 percent (372 respondents) said no it would not affect advertising. 

·         21 percent (214 respondents) said it does not apply. 

 The margin of error for this week’s poll is plus or minus 3 percent.  infoUSAPoll.com emailed the survey question to small business executives across the country.