Top Practices Blog

Don't Send the Wrong Message

Most marketing doesn't work because we are sending out the wrong message. People don't care about us, they care about them. They are too busy to focus on anything except what's important to them. So if you want to attract heel pain patients focus your marketing message on the problems and concerns that heel pain patients have. Good marketing always "Enters the conversation that is already going on in the mind of the person you want to attract."