Don’t Compete in Your Market – Dominate

I’m used to associating with winners. I work with them in Top Practices every day. I’m inspired by them. I teach them and I learn from them, but, every once in a while, we all need to recalibrate our thinking. I mean, really take it up a notch.

Grant Cardone published a book entitled “The 10X Rule” in which he states,

“There is nothing ordinary about the 10X rule. It is simply what it says it is – 10X the thoughts and 10X the actions of other people. You set your targets 10X higher than what you want and then you do 10X what is needed to accomplish your objective or goals.”

What should you be paying yourself?

Brilliant! I am on board 100%. We are all simply setting our goals too low because we don’t believe we can accomplish them. Do you believe that you could pay yourself, let’s say, 500K a year from your podiatry practice? Most would say, “no, you know, I don’t think that is possible.” I would ask you, “Why not? Some do it, and some even more. Why NOT you?”

More than one of my Top Practices Members have been challenged by me on this exact question (not all, just those who are ready) and once they get over the initial shock of thinking this way, they become accustomed to the idea and then they begin to plan for it. It is important to note that you won’t achieve this milestone by trying to compete in your market, by being at least as good as everyone else, or a little better. You achieve a goal like this by dominating in your market (you don’t have to be the biggest practice, you just have to be the best). And you do it by accepting that it will take 10X the commitment, 10X the work, 10X the overcoming adversity than you are currently accomplishing.

I can tell you that I know this works. But you have to get serious and commit to doing “whatever it (ethically) takes” to accomplish your goal. If 500K is not the right number for you – too low or too high – then change it. But, you have to know your number. If you don’t, you’ll just be like everyone else – average.

Stop Limiting Yourself

Setting goals that are too low; severely underestimating what it will take in terms of actions, resources, money, and energy; and underestimating the amount of adversity you will need to attain your goals are the key mistakes that Grant Cardone describes in his book.

Our Opportunities are Unlimited

If you are reading this blog, it is likely that you live in the United States or Canada. Two places where hard work is rewarded.

Wait. Scratch that. Hard work is often not rewarded. Smart work is handsomely rewarded.

Don’t limit your thinking. Don’t limit your rewards. Don’t limit your income. Remember, you are in the business of Marketing a Podiatry Practice.

Rem Jackson
Founder and CEO of Top Practices, LLC
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