Top Practices Blog

Yellow Pages Near Extinction

Yellow-pages industry hit hard by economic downturn

According to an article published by the Wall Street Journal online last month, the yellow pages industry is facing near extinction. Customers have migrated to the Web in recent years and have left print directories like the Yellow Pages behind.  The industry tried to keep up by offering online directories, but that strategy has not worked out for them, mostly because the audience for online directories remains small and traffic growth is slowing.  Print and online ad spending on yellow pages is expected to drop by 6.3% next year, more than double the rate of decline expected for other media.  Within the next four years, ad spending on print directories will decline by 39%. 

It is no longer practical (or economical) to rely solely on the Yellow Pages for your marketing. They are going the way of the dinosaur.  It' s now more important than ever to build a marketing machine that will continue you to provide a steady stream of new patients that need the services you provide!